12 High-Converting Landing Page Examples, With Screenshots

What Makes a Landing Page Convert?

A landing page converts when the first screen does three things: says plainly what's on offer, puts proof next to the ask, and makes the next step obvious and small. That first screen matters most because it gets most of the attention. Nielsen Norman Group's eye-tracking study (2018) found people spend about 57% of their page-viewing time above the fold.

Across more than 41,000 landing pages, Unbounce's 2024 Conversion Benchmark Report put the median conversion rate at 6.6%. So the typical page loses about 93 of every 100 visitors.

How we picked and captured these 12 pages

• Live pages, first screen only. Each loaded on October 6, 2026 in a 1440x900 desktop window. We skipped any that blocked automated browsers. Offers change, so the live page may differ.
• Mixed page types. Five local-service lead pages, three software pages, plus ecommerce, an app, a webinar and a VSL. Each is labeled as a dedicated landing page or a homepage doing the job.
• Claims are attributed. Counts like "100,000 contractors" are the brand's own. Example 3 is a client site Verlua built, and it's labeled.

What Do Local Service Landing Pages That Convert Look Like?

Home-service lead pages share a shape: a big promise about the problem, a free estimate as the offer, and a phone number in the header. Where they differ is the first ask. LeafFilter wants a zip code, Bath Fitter wants a click, and Sacramento Gutter Guard asks you to pick a service.

1. LeafFilter: The Whole Form Is a Zip Code

Homepage used as the lead page · leaffilter.com

What it's for: Books in-home gutter guard estimates from homeowners.

Headline

"The Permanent Solution to Clogged Gutters," over a photo of an installer on a ladder.

Offer

A free estimate. The subhead widens the stakes from gutters to "your entire home."

CTA

One orange "Get Estimate" button attached to the input.

Proof

None on the first screen.

Form

One field: zip code. A "Talk to an expert" phone number sits top right.

What a local service business can copy

• Make the first ask tiny. A zip code feels like checking availability, not handing over your identity, and it routes the lead to the right branch.
• Put the phone number in the header with a label ("Talk to an expert") so callers don't have to hunt for it.

2. Bath Fitter: One Main Button and a Trust Strip

Homepage used as the lead page · bathfitter.com

What it's for: Generates quote requests for bathtub and shower remodels.

Headline

"A Smart Bathroom Remodel," with "Bathtubs | Showers | Tub-to-Shower" under it as a service menu.

Offer

A free quote, repeated in the header and the hero.

CTA

Filled "Get a Free Quote" button, with an outlined "Start Your Design" option for browsers.

Proof

No third-party proof. Instead, a strip of four promises: watertight fit, low maintenance, lifetime warranty and one-day installs (the last two carry asterisks).

Form

None above the fold. Phone number and "Visit my local store" in the top bar.

What a local service business can copy

• If you offer a secondary action, make it visibly weaker. Bath Fitter's design tool is an outline button; the quote is the solid one.
• Turn your top objections into a one-line strip under the hero: how long the job takes, what the warranty covers, how messy it gets.

3. Sacramento Gutter Guard: A Two-Step Estimate Form (Verlua-Built)

Homepage used as the lead page, built by Verlua · sacramentogutterguard.com

What it's for: Books on-site gutter estimates in the Sacramento area. Disclosure: Verlua designed and built this site for the client.

Headline

"Gutters built for Sacramento weather," under an eyebrow naming the market.

Offer

"Free on-site assessment. Fixed written price. No obligation." printed under the form button.

CTA

"Continue" inside the form, plus a separate "Call (916) 232-5022" button for callers.

Proof

5.0 Google rating badge, and a top bar with "Locally Owned & Insured" and the four counties served.

Form

Step 1 of 2: pick a service from six buttons (including "Not sure yet") and type an address.

What a local service business can copy

• Open the form with buttons, not blank fields. Picking "Gutter Repair" takes one tap and tells the estimator what to bring.
• Give unsure visitors an exit that still converts. "Not sure yet" keeps them in the form instead of sending them back to the menu.

We built that page for a Sacramento-area gutter company, and you can see more like it in the Verlua portfolio. If you're a contractor in the capital region, our Sacramento web design agency page covers how we build these for local markets.

How Do Legal and Dental Landing Pages Build Trust Fast?

Lawyers and dentists sell something people put off until they have to, so their pages lower the cost of the first step. Morgan & Morgan leans on press logos and a free evaluation. Aspen Dental puts a price on the first visit and turns booking into a series of taps.

4. Morgan & Morgan: Press Logos Beside a Seven-Field Form

Homepage used as the lead page · forthepeople.com

What it's for: Collects personal injury case evaluations.

Headline

"America's Largest Injury Law Firm" (the firm's own claim), then "Get a FREE case evaluation today."

Offer

A free case evaluation.

CTA

A yellow "See if you qualify" button at the bottom of the form, with the phone number in large yellow type in the header.

Proof

"As seen on" logos for ABC News, CNN, USA Today, Fox and NBC News, plus a video thumbnail with a play button.

Form

Seven inputs: first and last name, phone, zip, email, case type and a free-text box for case details.

What a local service business can copy

• A long form can make sense when every lead gets reviewed by a person. The case-details box does triage before anyone picks up the phone.
• "See if you qualify" frames the submit as a check, not a commitment. A contractor version: "See if we service your area."

5. Aspen Dental: A Price in the Headline and a Booking Picker

Homepage used as the lead page · aspendental.com

What it's for: Books new-patient dental appointments.

Headline

"$29 New Patient Exam + X-rays," with the terms in a footnote right under the image (no insurance, select offices, expires 12/31/26).

Offer

A specific, priced first visit.

CTA

"Schedule your appointment" card, plus a "Schedule" button in the header search bar.

Proof

None on the first screen beyond the brand itself.

Form

No typing: an office already picked for us (Citrus Heights, CA, from our location) and six reason-for-visit buttons, from Emergency to Check up.

What a local service business can copy

• Put a real number on the entry offer. "$29 exam" or "$89 drain inspection" is easier to say yes to than "free consultation," and the footnote keeps it honest.
• Ask "what's wrong?" with buttons first. An "Emergency" option lets urgent jobs skip the line.

Say a family dental office in Fresno runs ads to a homepage whose only CTA is "Contact Us." Copying Aspen's pattern, the first screen would name a priced new-patient visit, preselect the nearest office and ask "What brings you in?" with five buttons. If your page gets traffic but no calls, our list of reasons a website isn't generating leads is the next read.

What Do SaaS Free-Trial and Demo Pages Do Differently?

Software pages are the purest landing pages on this list: all three drop the menu and show only the logo. They split on form length. Shopify and Gong ask for one email address, while ServiceTitan asks five qualifying questions and pays for the time with a gift card.

6. Shopify: One Email Field, No Navigation

Dedicated free-trial landing page · shopify.com/free-trial

What it's for: Starts free trials for the Shopify store builder.

Headline

"See why millions of businesses start on Shopify."

Offer

"Start for free, keep building for $1/month. Plus, earn up to $10,000+ in credits as you sell."

CTA

"Start for free" with an arrow button inside the email field.

Proof

The "millions of businesses" claim and a collage of merchant photos and products around the form.

Form

One field: email. No menu, no footer links on the first screen.

What a local service business can copy

• Show your customers' work around the form. A collage of finished jobs does the same thing for a remodeler that merchant photos do for Shopify.
• Spell out what happens after the free part ("$1/month"). Hidden next steps are why people hesitate on free offers.

7. ServiceTitan: An Incentive Up Top, Qualifying Questions in the Form

Dedicated demo-request landing page · servicetitan.com/demo

What it's for: Books software demos with home-service contractors.

Headline

"Get 2 Months FREE + $250 gift card."

Offer

A $250 gift card for taking the demo and two free months if you sign up, laid out as Step 1, 2 and 3.

CTA

"Agree & Continue" at the bottom of the form, greyed out before any answers are picked.

Proof

A star rating with "679 Reviews" over Google, Capterra and Software Advice wordmarks, and "Trusted by more than 100,000 contractors" (the page's claim) with customer logos.

Form

Qualifying first: industry, number of techs, whether you have an office employee, residential or commercial, and job focus.

What a local service business can copy

• Number the process. "Step 1: fill out the form, Step 2: we call, Step 3: you get the estimate" removes the "then what?" worry.
• If you get too many bad-fit leads, ask the sorting question first (residential or commercial, repair or replace) with buttons.

8. Gong: One Work-Email Field and a Logo Wall

Dedicated demo-request landing page · gong.io/demo

What it's for: Books demos of a revenue intelligence platform for sales teams.

Headline

"Turn pipeline into revenue with Gong."

Offer

A demo, with three expandable benefit rows ("Bet big and win," "Improve team productivity," "Close deals more efficiently").

CTA

A pink "Book your demo" button.

Proof

"Trusted by 5,000+ customers" (the page's claim) over a logo row with Dropbox, LinkedIn, Nasdaq, Upwork and Canva.

Form

One field: work email. Logo only in the header, no menu.

What a local service business can copy

• Gong and ServiceTitan sell demos and still disagree on form length. Pick based on what a bad lead costs you, then test the other version.
• Collapse your benefits into short rows people can open. It keeps the first screen clean without hiding the detail.

Say an HVAC company gets plenty of form fills but a third are commercial jobs it doesn't take. A Gong-style single field would make that worse. A ServiceTitan-style first question ("Home or business?") sorts them before anyone calls back. For more trial and demo layouts, see our SaaS landing page examples.

Ecommerce and App Download Pages Worth Copying

Product and app pages convert on clarity: what it costs, when you get it, and whether other people liked it. Away puts all three beside the cart button. GasBuddy solves a problem most app pages ignore, which is what a desktop visitor should do when the product lives on a phone.

9. Away: Price, Ratings and Delivery Date Beside the Button

Ecommerce product page · awaytravel.com

What it's for: Sells the brand's best-known suitcase.

Headline

"The Carry-On in Jet Black."

Offer

$275, or four interest-free installments, with "Delivered as soon as Oct 9" under the button.

CTA

"Add to cart - $275," with "Personalize" as the secondary option.

Proof

A 4.6-star rating with "(7K)" reviews and a Wirecutter "Our Pick" badge on the product photo.

Form

Color swatches only. No size or account step before the cart.

What a local service business can copy

• Put the price on the button. "Book inspection - $89" leaves nothing to guess at the moment of decision.
• Answer "when?" next to the CTA. "Next available: Thursday" does for a plumber what a delivery date does for Away.

10. GasBuddy: A QR Code for Desktop Visitors

App download page inside the main site · gasbuddy.com/app

What it's for: Gets desktop visitors to install the mobile app.

Headline

"GasBuddy App - Find Local Gas Prices, Track Rewards & More!"

Offer

Cheaper gas, deals and rewards.

CTA

A large QR code with the instruction "Use the camera on your phone to scan the QR code."

Proof

"For over 20 years, GasBuddy has saved users over $3.1 billion" (the page's claim), and a phone screen showing real-looking local prices.

Form

None. The QR code is the conversion.

What a local service business can copy

• Match the CTA to the device. A desktop visitor can't tap a phone number, so give them a scannable code or a "text me a link" option.
• Show the product doing its job. GasBuddy's phone shows prices by distance; a before-and-after photo does that for a contractor.

How Do Webinar and VSL Pages Sell the Click Before the Pitch?

Webinar and video sales letter pages sell a free next step, not the product itself. They lean on a specific promise ("3 simple steps," "60 minutes a day"), keep one button in view at all times, and save the real pitch for the webinar or the video. Both pages below drop the menu entirely.

11. Product Launch Formula: One Button and a Big Number

Dedicated webinar (masterclass) registration page · productlaunchformula.com

What it's for: Registers people for a free launch masterclass.

Headline

"Discover the 3 SIMPLE STEPS... to Launch Your Online Course, Membership Site, or Coaching Program," with a parenthetical about using AI.

Offer

A free masterclass.

CTA

A full-width yellow "SAVE MY SPOT FOR FREE" button.

Proof

"Since 2005, over a MILLION people have gone through the Launch Masterclass" (the page's claim), and a photo of the host.

Form

None visible. The button is the only action, and there's no menu.

What a local service business can copy

• Promise a number of steps. "3 things to check before you replace your roof" is a stronger free-guide headline than "Roofing tips."
• Use "save my spot" language for anything with limited time slots, such as estimate days or open-house events.

Registration is only half of a webinar page's job; getting people to show up is the other half. Our webinar landing page examples cover the confirmation and reminder flow.

12. One Funnel Away Challenge: Video on the Left, Offer on the Right

Dedicated video sales letter (VSL) page · onefunnelaway.com

What it's for: Signs people up for a 30-day online business challenge from the ClickFunnels team.

Headline

A quoted promise: "If You Can Dedicate Just 60 Minutes A Day, Imagine The Career, Life, And Freedom You Can Have In One Month!"

Offer

Join the challenge "for FREE," shown as a stack of devices and course materials.

CTA

A red "Join The Challenge for Free Now" button next to the video.

Proof

None on the first screen. The video carries the persuasion.

Form

None visible. The video plays muted with an "Enable sound" button and a label above it.

What a local service business can copy

• Never make people watch the whole video to find the button. One Funnel Away puts the CTA beside the player from second one.
• Label the video. "Watch: what happens at your free estimate (90 seconds)" tells people what they get for pressing play.

We kept this list to one VSL on purpose. For script structure, CTA timing and the estimate-video version local businesses use, see our VSL landing page examples.

Patterns That Show Up Across These 12 Pages

Proof above the fold is the most common pattern (8 of 12), followed by a form or booking step on the first screen (7 of 12). Every local-service page shows a phone number, and every dedicated page drops the menu.

Counts come from the first screen of each page as captured on October 6, 2026; the "why" column is sourced where a study exists and marked observational where it doesn't.

Two things are missing from the list. None of the 12 uses a countdown timer on the first screen, and none hides its offer behind a vague "Learn more." The copy is plain, too. Unbounce's 2024 benchmark found pages written at a 5th to 7th grade reading level converted at 11.1%, 56% higher than pages at an 8th to 9th grade level.

What Should a Local Service Business Copy First?

Shrink the first ask. Six of the seven pages above with a form on the first screen open with one field or tap-to-pick buttons; only Morgan & Morgan shows a full form. Make that change on the page you already run ads to, then work down this list.

1. Shrink the first ask. One field (zip code) or one tap (service type), then the rest on step two.
2. Put proof beside the form. Your Google rating with the review count, a license number, or the towns you serve.
3. Show the phone number in the header, labeled, and tappable on mobile.
4. Keep it fast. In Deloitte's Milliseconds Make Millions study (2020, commissioned by Google), a 0.1-second mobile speed gain lifted retail conversions 8.4%.

Say a roofer in Sacramento sends Google Ads clicks to a homepage with a nine-field contact form at the bottom. The LeafFilter fix is a zip field and a "Check my area" button in the hero. The Sacramento Gutter Guard fix is a two-step form that starts with "Repair, replace or inspect?" Either one is a day of work. If you'd rather have it built and tested, that's what our landing page design service does.

Frequently Asked Questions About Landing Pages That Convert