UI/UX Design Services
Create exceptional user experiences that delight users and drive business results through research-driven, conversion-focused design.
What's the difference between UI and UX design?
UX (user experience) design covers the structure, flow, and decisions users make inside your product — research, information architecture, wireframes, and usability testing. UI (user interface) design is the visual layer on top: typography, color, spacing, components, and state. UX work decides what the screen does; UI work decides how the screen looks and feels.
You need both, and they should be done by the same team or in tight collaboration. Per Nielsen Norman Group, fixing usability issues during design is roughly 100x cheaper than fixing them after launch — so investing in UX research before pixels move is the highest-ROI design decision you can make.
Who this fits: service businesses replacing a dated site, SaaS teams launching a new product or feature, ecommerce brands with low conversion rates, and founders who want a designer who thinks about leads and revenue, not just dribbble shots.
What do you deliver in a UX engagement?
Six core disciplines — research through conversion — included across our engagement types.
User Research & Strategy
Understand your users deeply through research, interviews, and data analysis. Make design decisions based on real user needs, not assumptions.
Key Benefits
- User interviews and surveys
- Competitive analysis
- User persona development
- Journey mapping
- Pain point identification
- Data-driven design decisions
Deliverables
How much does UX design cost?
UX design pricing depends on scope, not hours. A focused audit on an existing site runs in the low thousands; a full redesign of a multi-page site or SaaS product runs $25K-$80K+; ongoing product design retainers run $6K-$15K/month. Below are the three engagement shapes we use most often with Verlua clients.
UX Engagement Types
| Engagement | Timeline | Investment Range | Deliverables |
|---|---|---|---|
| UX Audit | 1-2 weeks | $3,500 – $7,500 | Heuristic review, usability findings, prioritized fix list, Loom walkthrough |
| Design Sprint | 3-5 weeks | $12,000 – $25,000 | User research, key flows wireframed, hi-fi mockups, clickable Figma prototype, usability test |
| Full Redesign | 8-14 weeks | $25,000 – $80,000+ | Discovery, IA, full design system, all pages designed, dev handoff, post-launch iteration |
Investment ranges reflect Verlua engagement scoping for typical service-business and SaaS projects.
When does my business actually need UX research?
You need UX research when you're about to spend real money on design or development and don't have direct, recent data on what your users do, struggle with, or abandon. Skip formal research when the scope is a small marketing site for a service you already understand deeply.
The signals that research will pay off: a redesign is on the table, conversion rates are well below industry norm, support tickets cluster around the same screens, or you're launching a new feature where the user mental model isn't obvious. Five to eight moderated user interviews can change the entire shape of a design before a single pixel is drawn — Nielsen Norman Group research has long shown most usability issues surface within the first five sessions.
Which specific design services do we offer?
Pick a single discipline or combine them into a larger engagement.
What design assets do you actually hand over at the end?
Everything below ships with every full engagement.
User Personas
Detailed user profiles based on research
Wireframes
Low-fidelity layouts and information architecture
Visual Designs
High-fidelity mockups with final styling
Interactive Prototypes
Clickable prototypes for testing
Design Components
Reusable UI component library
Style Guide
Colors, typography, and design tokens
Responsive Specs
Mobile, tablet, and desktop designs
Developer Handoff
Specs, assets, and documentation
Testing Results
User testing insights and recommendations
Which design tools do we work in?
Figma-native by default, with platform-specific tools when needed.
Design
- Figma
- Sketch
- Adobe XD
- Illustrator
Prototyping
- Figma
- ProtoPie
- Framer
- Principle
Testing
- Hotjar
- Maze
- UserTesting
- FullStory
Handoff
- Zeplin
- Storybook
- Zeroheight
- Avocode
Which industries have we designed for?
Patterns repeat across verticals — here's where we've shipped recently.
SaaS & Technology
Complex dashboards, onboarding flows, feature-rich interfaces
E-Commerce
Product pages, checkout optimization, mobile shopping experiences
Healthcare
Patient portals, telemedicine interfaces, appointment booking
Financial Services
Banking apps, investment platforms, payment interfaces
Education
Learning platforms, course interfaces, student portals
Professional Services
Corporate websites, client portals, booking systems
What kind of business results do these designs produce?
Three engagements where UX changes moved a clear business metric.
How does a Verlua design project actually run?
Six phases, calibrated to engagement size.
Research & Discovery
User interviews, competitive analysis, and requirements gathering to understand needs.
Information Architecture
Define user flows, sitemaps, and content structure for optimal usability.
Wireframing & Prototyping
Create low-fidelity wireframes and interactive prototypes for validation.
Visual Design
Develop high-fidelity designs with brand-aligned visual elements.
User Testing
Test designs with real users and iterate based on feedback.
Handoff & Support
Deliver design files, specifications, and support during development.
Common questions about UX engagements
Real answers to the questions buyers ask before they book a design project.
What is the difference between UI and UX design?
UX (User Experience) design focuses on the overall experience and journey users have with your product—ease of use, efficiency, and satisfaction. UI (User Interface) design focuses on the visual elements—colors, typography, buttons, and layout. Both are essential and work together to create exceptional digital products.
How long does a UI/UX design project take?
Timeline varies by complexity. Simple website designs take 3-4 weeks, complex web applications take 6-10 weeks, and comprehensive design systems can take 8-12 weeks. We provide detailed timelines after understanding your project scope.
Do you conduct user research and testing?
Yes, user research is fundamental to our process. We conduct user interviews, competitive analysis, usability testing, and A/B testing to ensure designs are based on real user needs and behaviors, not assumptions.
Can you redesign our existing product?
Absolutely. We analyze your current design, identify usability issues, conduct user research, and create an improved design that enhances user satisfaction and business metrics. We can redesign websites, apps, or entire product experiences.
What is a design system and do we need one?
A design system is a collection of reusable components, patterns, and guidelines that ensure consistency across your product. It's valuable for companies with multiple products or teams, as it speeds up design/development and maintains brand consistency.
How do you measure design success?
We track metrics like conversion rates, user engagement, task completion rates, bounce rates, and user satisfaction scores. Success is measured by both qualitative feedback and quantitative data showing improved business outcomes.
Do you provide design files we can use?
Yes, you receive all design files in Figma (or your preferred tool), including mockups, prototypes, design specifications, asset exports, and comprehensive documentation for developers.
Can you work with our existing brand guidelines?
Absolutely. We work within your established brand guidelines and can also help evolve them as needed. If you don't have brand guidelines, we can create them as part of the design process.
Ready to Create Exceptional User Experiences?
Let's design interfaces that users love and that drive your business forward.