Ecommerce Website Development
Ecommerce website development for service businesses ready to sell online. We build Shopify, WooCommerce, and headless stores that convert visitors into paying customers.
What does an ecommerce build actually cost?
Most agency ecommerce projects fall between $15K and $150K+ depending on platform, product count, and integrations. A clean Shopify launch with a custom theme and 20-50 products typically runs $15K-$35K. WooCommerce builds with custom plugins and content depth run $25K-$60K. Headless or custom commerce projects with complex catalogs, ERP sync, and B2B logic run $75K-$250K+.
Beyond build cost, plan for monthly platform fees ($29-$2,000+/mo), payment processing (2.4-3.5% per transaction), and apps or hosting. According to Baymard Institute, the average checkout flow has 12 form fields where it needs 6-8 — getting that right is worth more than any single design choice.
Who this fits: retail and DTC brands moving online, service businesses adding product sales or bookings, B2B companies adding wholesale ordering, and operators replacing a slow or dated store.
What's included in Verlua's ecommerce build?
Six core workstreams covered inside every full engagement.
Shopify Store Development
Launch your online store quickly with Shopify. Custom themes, app integrations, and conversion optimization for a professional e-commerce presence.
Key Benefits
- Fast launch (3-4 weeks typical)
- Custom Shopify theme development
- App integration and customization
- Mobile-first responsive design
- Built-in payment processing
- Ongoing updates and security
Technologies Used
Shopify vs WooCommerce vs custom — which platform fits?
The right platform depends on three variables: how custom your checkout and product logic need to be, how much technical capacity you have in-house, and how fast you need to launch. Shopify wins for speed and simplicity, WooCommerce wins for content-heavy stores already on WordPress, and custom/headless wins for complex catalogs and multi-channel commerce.
Ecommerce Platform Comparison
| Platform | Monthly Cost | Build Cost | Time to Launch | Best For |
|---|---|---|---|---|
| Shopify | $39 – $399/mo + apps | $15K – $35K | 4-8 weeks | DTC brands and retailers who want a fast, low-maintenance launch |
| WooCommerce | $30 – $200/mo (hosting + plugins) | $25K – $60K | 6-10 weeks | Content-heavy stores, sites already on WordPress, full data ownership |
| Headless / Custom | $500 – $5,000+/mo (infra) | $75K – $250K+ | 12-24 weeks | Multi-channel, B2B, complex catalogs, brands needing total control of UX |
Ranges reflect Verlua engagement scoping. Final pricing depends on integrations, product volume, and migration complexity.
How long until my ecommerce store launches?
Most Shopify launches take 4-8 weeks from kickoff. WooCommerce builds run 6-10 weeks. Headless and custom commerce projects run 12-24 weeks. The single biggest variable is content readiness — product photography, descriptions, category copy, and policies. Projects miss timelines when product data isn't ready, not when developers are slow.
We build content production into the project plan from day one. If you have 200 products without photography, that is the critical path, not the theme build. Per Baymard Institute, 17% of US shoppers have abandoned a checkout in the last quarter because the process was too long or complicated — getting checkout right at launch is more important than getting it live a week earlier.
Which specific ecommerce services do we offer?
Pick a single workstream or combine into a full build.
What do you actually receive at launch?
Every full ecommerce engagement ships with these deliverables.
Custom Store Design
Professional, conversion-focused design
Mobile Optimization
Perfect shopping on all devices
Payment Processing
Secure, multi-method payment setup
Shipping Integration
Real-time rates and label printing
SSL Security
Encrypted transactions and data protection
SEO Optimization
Product page SEO and schema markup
Analytics Setup
Track sales, conversions, and customer behavior
Review System
Customer reviews and ratings integration
Training & Support
Manage your store with confidence
Which ecommerce platforms and tools do we support?
The stack we build, integrate, and maintain.
Platforms
- Shopify
- WooCommerce
- BigCommerce
- Custom
Payments
- Stripe
- PayPal
- Square
- Apple Pay
Marketing
- Klaviyo
- Mailchimp
- Google Ads
- Facebook Ads
Operations
- ShipStation
- QuickBooks
- Inventory Sync
- Amazon
Which kinds of ecommerce businesses do we work with?
Common verticals and the build patterns that fit each.
Retail & Fashion
Product catalogs, size guides, style recommendations, seasonal campaigns
Food & Beverage
Online ordering, delivery integration, subscription boxes, inventory management
Electronics
Detailed specifications, comparison tools, warranty management, repair booking
B2B Commerce
Wholesale pricing, bulk ordering, account management, quote requests
Health & Beauty
Product recommendations, subscription services, educational content, reviews
Home & Furniture
AR visualization, custom configurations, shipping logistics, installation services
What kind of revenue results do ecommerce clients see?
Three engagements where checkout and UX changes moved the business.
How does a Verlua ecommerce launch actually run?
Six phases from kickoff to revenue-ready store.
Strategy & Planning
Platform selection, feature planning, and competitive analysis tailored to your products and goals.
Design & Branding
Create conversion-focused design that showcases products and guides users to purchase.
Development & Integration
Build store, integrate payments, shipping, inventory, and third-party systems.
Product Setup
Upload products, optimize descriptions, configure variants, pricing, and inventory.
Testing & Optimization
Comprehensive testing of checkout, payments, shipping, and user experience.
Launch & Growth
Go live, implement marketing, track analytics, and continuously optimize for sales.
Common questions about ecommerce builds
Real answers to the questions store operators ask before signing.
Which e-commerce platform is best for my business?
It depends on your needs. Shopify is ideal for fast launches and ease of use, WooCommerce offers flexibility with WordPress, headless commerce provides ultimate customization, and custom solutions work for unique requirements. We assess your products, budget, technical resources, and growth plans to recommend the best platform.
How long does it take to launch an online store?
Basic Shopify stores can launch in 3-4 weeks, WooCommerce sites typically take 4-6 weeks, and custom e-commerce platforms take 8-16 weeks depending on complexity. We provide detailed timelines after understanding your product catalog and feature requirements.
What payment methods can you integrate?
We integrate all major payment processors including Stripe, PayPal, Square, Authorize.net, Apple Pay, Google Pay, and buy-now-pay-later options like Afterpay and Klarna. We also handle international payment gateways and multiple currency support.
Can you migrate my existing store to a new platform?
Yes, we specialize in e-commerce migrations. We transfer products, customers, orders, and content while preserving SEO rankings. We ensure zero downtime and thoroughly test everything before switching over.
Do you provide ongoing support and maintenance?
Yes, we offer comprehensive support packages including security updates, feature enhancements, inventory management assistance, payment troubleshooting, and performance optimization to keep your store running smoothly.
How do you optimize for conversions?
We implement proven conversion strategies: streamlined checkout, trust signals, product recommendations, abandoned cart recovery, fast loading speeds, mobile optimization, clear CTAs, customer reviews, and A/B testing to continuously improve performance.
Can you integrate with my inventory management system?
Absolutely. We integrate with inventory systems, shipping providers, accounting software, CRM platforms, email marketing tools, and other business systems to create a smooth operational workflow.
What about SEO for my online store?
All our e-commerce builds include SEO fundamentals: optimized product pages, schema markup, clean URLs, fast loading, mobile responsiveness, and proper meta tags. For comprehensive SEO campaigns, we offer dedicated SEO services.
Ready to Launch Your Online Store?
Let's build an e-commerce platform that converts visitors into customers and drives sustainable revenue growth.
From Our Blog
Ecommerce Development in Your City
Shopify, headless, and custom ecommerce builds delivered city by city across California.