NorCal Earthworks
+1,196% Google search clicks90-day comparison · through Sep 15, 2026
An SEO-first contractor website with service and city landing pages, local planning content, and cost calculators connected to estimate capture.
Search engine optimization
Get found.
Get considered.
Get growing.
Reach the people searching for what you do. We bring technical SEO, local visibility, and useful content together around your business goals.
- A clear plan for your site and market
- Hands-on technical and content work
- Reporting tied to traffic and inquiries
Built for ambitious businesses
A connected approach to search
The right work. In the right order.
Search growth takes more than a checklist. We prioritize the work that fits your starting point, customers, and market.
Local SEO
Strengthen your Google Business Profile, service-area pages, and local business information.
Technical SEO
Address crawlability, indexing, site structure, page experience, and issues that hold your website back.
Content & on-page SEO
Build useful pages around the services, questions, and searches that matter to your customers.
Keyword & competitor research
Prioritize the opportunities that fit your business, service area, and competitive landscape.
Authority & reputation
Improve the consistency and credibility of your presence across relevant business and industry sources.
Measurement & improvement
Connect rankings and traffic to calls, forms, bookings, and the outcomes you care about.
How we work
A practical plan.
A partner to carry it through.
01
Find the opportunity
Audit the site, search demand, and the local competitive landscape.
02
Fix the foundations
Resolve technical issues and make the key pages work harder.
03
Build useful content
Create and improve the pages your customers actually need.
04
Measure & improve
Review search performance and leads, then adjust the plan.
The work speaks for itself
Built around real businesses.
Tay's Barbershop
Multi-location website for a Sacramento barbershop with three shops. Features online booking integration, a page for each location, service menus, and a bold visual identity that matches the shop's in-person experience.
Clear expectations
A plan that matches your starting point.
Most Verlua engagements for local businesses use two monthly rates: about $2,500/mo during launch months (often when redesign or heavy setup is included), then about $1,500/mo for ongoing SEO.
Exact pricing depends on scope, competition, and timeline. These figures reflect what we typically quote for local service businesses; every engagement is confirmed after a free audit or discovery call.
Ongoing local SEO
$1,500/mo typical ongoing rate
Launch or rebuild work is scoped separately at the launch rate. We agree on the priorities, deliverables, and reporting before the engagement begins.
Discuss a tailored planGood questions. Clear answers.
Before we get started.
How much does SEO cost per month?
Most Verlua SEO engagements use two monthly rates: launch months at about $2,500/mo when we are rebuilding or doing heavy setup, then ongoing local SEO at $1,500/mo. A common redesign + SEO plan is $2,500/mo for the first 2 months, then $1,500/mo afterward. One-time project builds are also available if you prefer that billing model. Exact scope is confirmed after a free audit.
How long until SEO actually works?
Local SEO and Google Business Profile work shows movement in 4-8 weeks. Organic rankings for competitive non-branded keywords typically take 6-9 months when starting from a low-authority site. Sites with existing authority can see lift in 60-90 days. We send monthly reports so you can see rankings, traffic, and lead trends rather than guess.
Local vs national SEO — which fits my business?
If you serve customers in a defined geographic area (home services, healthcare, professional services, restaurants), local SEO is the priority — Google Business Profile, local citations, city pages, and review velocity. National or ecommerce brands need broader organic SEO: site architecture, topic clusters, technical performance, and link acquisition. Many businesses need both at different weightings.
When should I hire an SEO agency vs build it in-house?
Hire an agency when you need senior strategy plus production capacity (writers, technical SEOs, designers) but can't justify 3-5 full-time hires. Build in-house when SEO is core to your product (publishers, marketplaces) and you can afford a director plus a team. Many of our clients run a hybrid: in-house marketing manager who owns brand and conversion, with Verlua running technical, content, and reporting.
How is SEO ROI measured?
We track four layers: rankings (positions for target keywords), traffic (organic sessions and impressions in Search Console), conversions (form fills, calls, bookings, revenue), and assisted revenue (deals that touched organic at some point in the funnel). Real ROI calculations need a baseline lead value and close rate from your CRM, which we set up in month one.
Can you guarantee first page rankings?
No. Anyone offering ranking guarantees is either gaming a low-volume keyword or about to violate Google's guidelines. What we commit to is a documented strategy, monthly execution, transparent reporting, and adjustments when something isn't working. If a tactic stops paying off, we drop it and try something else.
Let’s build what’s next
for your business.
Tell us where you want to go. We’ll work out how to get there.