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Everything you need to rank higher in local search results. 103 actionable items organized by priority.
Your Google Business Profile is the foundation of local SEO. Get this right first.
Technical and structural elements that help search engines understand your business.
Optimize each page to rank for local search terms.
Content that attracts local customers and builds authority.
Consistent business listings across the web build trust and rankings.
Reviews are a major ranking factor and influence customer decisions.
Quality local backlinks signal relevance and authority to Google.
Technical factors that impact user experience and rankings.
Measure your progress and identify opportunities.
Don't have time for the full checklist? Start with these high-impact items:
Claim your Google Business Profile
Add location to your homepage title
Ask 5 happy customers for reviews
Add NAP to your website footer
Set up Google Search Console
Common questions about local search optimization.
Local SEO typically takes 3-6 months to show significant results. You may see some improvements within weeks, but ranking in the local pack for competitive terms takes consistent effort over time. The good news is that once you rank, maintaining your position is easier than getting there.
Google Business Profile optimization is the foundation. If you only do one thing, make sure your GBP is complete, accurate, and actively managed. After that, reviews and on-page SEO for your website are the next priorities.
You can do effective local SEO with free tools like Google Search Console, Google Analytics, and Google Business Profile. Paid tools like BrightLocal, Moz Local, or Semrush can make the work easier and provide deeper insights, but they're not required to start.
Quality matters more than quantity, but aim for at least 10-20 reviews to establish credibility. More importantly, focus on getting consistent, recent reviews rather than a burst of reviews all at once. Aim for 2-4 new reviews per month.
Basic local SEO can be done yourself with time and effort. However, competitive markets often require professional help. If you're not seeing results after 6 months of consistent effort, or if you don't have time to dedicate to it, consider hiring a local SEO specialist.
For each location, create a dedicated Google Business Profile and location-specific landing page on your website. Each listing should have a unique address and local phone number. Avoid creating fake locations - Google may penalize you.
This checklist is comprehensive, but implementing it takes time and expertise. Let our team handle your local SEO while you focus on running your business.
Free 30-minute consultation. No obligation.