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Strategic Keyword Research
Keyword Research That Informs Smart Content
Deep keyword research and mapping that reveals exactly what your audience searches for, how they search, and what content you need to create to capture high-intent traffic and conversions.
70%
of clicks go to organic search results
15%
of keywords are completely new each day
50%+
of searches are 4+ words (long-tail)
3-5x
ROI from strategic keyword targeting
Strategic Keyword Research That Drives Measurable Growth
Keyword research is the foundation of every successful SEO and content strategy. Without it, you are guessing. With it, you know exactly what to create.
Data-Driven Discovery
We use industry-leading tools and proprietary analysis to uncover every keyword opportunity that matters—from high-volume head terms to high-converting long-tail phrases your competitors miss.
Strategic Implementation
Our research delivers actionable roadmaps, not just spreadsheets. You get organized keyword clusters, search intent mapping, and clear guidance on exactly what content to create or optimize.
Deep Audience & Intent Analysis
Great keyword research starts with understanding your audience. We analyze search behavior patterns, user personas, and the questions your potential customers are asking at every stage of their journey. Our intent analysis goes beyond basic keyword discovery to uncover the true motivations behind searches, ensuring your content aligns perfectly with user needs.
Comprehensive Keyword Discovery & Clustering
We cast a wide net to discover every relevant keyword opportunity, then organize them strategically using advanced clustering techniques. Our approach combines multiple data sources and proprietary analysis to identify not just head terms, but the long-tail keywords that drive qualified traffic. Clustering ensures you can target multiple related keywords with focused, authoritative content.
Competitive Keyword Intelligence
Understanding what keywords your competitors rank for—and where they have gaps—gives you a strategic advantage. We perform deep competitive analysis to uncover their keyword strategies, content weaknesses, and ranking vulnerabilities. This intelligence reveals exactly where you can outrank competitors and capture market share through targeted content.
Strategic Content & Page Mapping
Keywords without a clear implementation plan are just data. We map every keyword cluster to specific content pieces, landing pages, or optimization opportunities, creating a clear roadmap for execution. Our mapping considers existing content performance, keyword cannibalization risks, and the optimal content structure to maximize topical authority and ranking potential.
Trusted by Leading Brands
Real Keyword Research Results
See how strategic keyword research transformed organic visibility and revenue for our clients
B2B SaaS & Technology
SaaS Platform Keyword Strategy
CloudMetrics Analytics
Comprehensive keyword research uncovered 1,200+ keyword opportunities across the buyer journey. Strategic clustering and content mapping resulted in dramatic organic growth by focusing on high-intent, low-competition keywords competitors overlooked.
+287%
Keyword Rankings (Top 10)
+156%
Organic Traffic
+203%
Demo Requests from Search
Technologies
SaaSB2BCompetitive Analysis
Our Keyword Research Process
A systematic approach that uncovers opportunities, organizes insights, and delivers actionable strategy
1
3-5 days
Discovery & Audience Analysis
We begin by understanding your business, audience, competitive landscape, and goals. This includes customer persona mapping, identifying key service or product categories, and defining what success looks like for your keyword strategy.
Deliverables
Audience persona documentationBusiness and conversion goalsCompetitor identification
2
5-7 days
Comprehensive Keyword Discovery
Using industry-leading tools and proprietary techniques, we discover every relevant keyword opportunity. This includes head terms, long-tail variations, question keywords, and related topics across the full customer journey.
Deliverables
Raw keyword database (500-2,000+ terms)Search volume and difficulty metricsKeyword source documentation
3
4-6 days
Intent Analysis & Clustering
We analyze search intent for every keyword and organize them into strategic clusters grouped by topic and user intent. This ensures your content can target multiple related keywords while providing comprehensive coverage of each topic.
Deliverables
Intent-classified keyword groupsSemantic keyword clustersFunnel stage mapping
4
4-5 days
Competitive Keyword Analysis
Deep analysis of 3-5 primary competitors reveals their keyword strategies, content gaps, and ranking vulnerabilities. We identify keywords they rank for that you dont, and opportunities where you can outrank them with better content.
Deliverables
Competitor keyword gap reportContent quality benchmarkingOpportunity prioritization
5
5-7 days
Content & Page Mapping
We map keyword clusters to your existing content and identify gaps requiring new content creation. Each page receives primary and secondary keyword assignments, optimization guidance, and internal linking recommendations.
Deliverables
Page-to-keyword mapping spreadsheetContent gap analysisNew content topic recommendations
6
2-3 days
Strategy Delivery & Ongoing Tracking
Final delivery includes organized keyword database, strategic implementation roadmap, and tracking dashboard setup. We provide clear next steps, priority recommendations, and optional ongoing monitoring to track performance and identify new opportunities.
Deliverables
Complete keyword research packageImplementation roadmapTracking dashboard setup
Complete Keyword Research Deliverables
Everything you need to execute a winning keyword strategy and dominate organic search
Complete Keyword Database
Comprehensive spreadsheet containing 500-2,000+ keywords with search volume, difficulty scores, CPC estimates, search intent classification, and competitive analysis for each term.
Competitor Analysis Report
Detailed competitive intelligence revealing what keywords competitors rank for, their content gaps, ranking vulnerabilities, and opportunities for you to capture market share.
Search Intent Mapping
Every keyword classified by search intent (informational, navigational, commercial, transactional) and mapped to appropriate funnel stages for strategic content planning.
Content Opportunity Analysis
Prioritized list of content opportunities with keyword cluster assignments, search volume potential, difficulty assessment, and business value scoring.
Page-to-Keyword Mapping
Strategic mapping assigning primary and secondary keywords to existing pages, with optimization recommendations and guidance on content gaps requiring new pages.
Keyword Priority Matrix
Visual prioritization framework scoring keywords by opportunity, difficulty, business value, and quick-win potential to guide implementation sequencing.
Semantic Keyword Clusters
Keywords organized into topical clusters that allow you to target multiple related terms with comprehensive, authoritative content pieces.
SEO Content Roadmap
Quarterly content plan with specific topics, assigned keyword clusters, content types, and priority sequencing to guide your editorial calendar.
Tracking & Monitoring Setup
Dashboard configuration for ongoing keyword rank tracking, competitor monitoring, and performance measurement to guide optimization efforts.
Complete SEO & Content Strategy Services
Leverage keyword insights across your entire digital marketing ecosystem
SEO & Growth
SEO for E-Commerce
Apply keyword research to product pages, categories, and e-commerce content strategy.
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SEO & Growth
Conversion Rate Optimization
Test messaging and copy variations informed by search intent and keyword research.
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SEO & Growth
Analytics & Tracking Setup
Track keyword performance, rankings, and conversions with comprehensive analytics.
Learn More
SEO & Growth
Page Speed Optimization
Fast pages rank better. Combine keyword targeting with technical performance optimization.
Learn More
Web Development
Custom Web Development
Build SEO-optimized sites architected around your keyword strategy and content plan.
Learn More
Design
Website Design
Design landing pages and content layouts optimized for target keywords and user intent.
Learn More
What Our Clients Say
Real feedback from businesses whose keyword strategies we transformed
Keyword Research & Strategy
“The keyword research from Verlua completely transformed our content strategy. Their clustering approach and intent analysis helped us create content that actually ranks and converts. Within 4 months, organic traffic increased 156% and demo requests from search tripled.”
David Park
Head of Marketing at CloudMetrics Analytics
E-Commerce Keyword Research
“Their competitive keyword analysis uncovered opportunities we had no idea existed. The detailed mapping gave our team a clear roadmap for content creation and optimization. Best investment we made in our SEO program.”
Rachel Martinez
E-Commerce Director at Urban Home Goods
Local SEO Keyword Research
“Exceptional work. Their keyword research went far beyond what we expected. The search intent analysis and local keyword targeting helped us dominate our market. We now rank on page 1 for nearly every service we offer.”
Thomas Sterling
Managing Partner at Northbridge Legal Group
Frequently Asked Questions
Everything you need to know about our keyword research services
How long does keyword research take?
A comprehensive keyword research project typically takes 2-3 weeks from initial discovery to final delivery. This includes audience analysis, competitive research, keyword discovery across multiple tools, clustering by search intent, and detailed mapping to content opportunities. For larger sites or competitive industries, projects may extend to 4-5 weeks to ensure thorough coverage and strategic depth.
What tools do you use for keyword research?
We use a comprehensive suite of industry-leading tools including Ahrefs, SEMrush, Google Keyword Planner, Google Search Console, Moz, and proprietary analytics platforms. We also leverage natural language processing tools for search intent analysis and clustering algorithms to organize keywords into strategic groups. Our multi-tool approach ensures we capture the most complete keyword opportunity landscape.
How do you determine search intent?
We analyze search intent through a combination of SERP analysis, content type evaluation, query modifier patterns, and user behavior data. We classify keywords into four primary intent categories: informational (learning), navigational (finding), commercial (researching), and transactional (buying). This intent mapping ensures your content aligns perfectly with what searchers are actually looking for at each stage of their journey.
How many keywords will you deliver?
Our keyword research delivers a strategic database typically containing 500-2,000+ keywords, depending on your industry breadth and goals. However, quantity is secondary to quality and strategic organization. We prioritize keywords by opportunity score, difficulty, search volume, and business alignment, then organize them into clusters mapped to specific content pieces and pages. You receive actionable insights, not just raw data dumps.
Do you include competitor keyword analysis?
Absolutely! Competitive keyword analysis is a core component of our research process. We identify 3-5 primary competitors and analyze their ranking keywords, content gaps, keyword cannibalization issues, and ranking opportunities. We discover what keywords they rank for that you dont, identify weaknesses in their content strategy, and find untapped opportunities in your niche that competitors are missing.
Will you map keywords to existing content?
Yes! We perform comprehensive content-to-keyword mapping for your existing pages, identifying optimization opportunities, keyword cannibalization issues, and content gaps. Each page receives primary and secondary keyword recommendations based on current performance and strategic fit. We also provide clear guidance on whether to optimize existing content or create new content for specific keyword clusters.
What is keyword clustering and why does it matter?
Keyword clustering groups related keywords by topic and search intent, allowing you to create comprehensive content that targets multiple related keywords simultaneously. This approach improves topical authority, reduces content duplication, and aligns with how modern search engines understand semantic relationships. Clustering also makes your content strategy more efficient—one well-optimized page can rank for dozens of related terms.
How do you prioritize keyword opportunities?
We use a proprietary scoring system that evaluates keywords across multiple dimensions: search volume, keyword difficulty, business value, conversion potential, and competitive gap analysis. High-priority keywords balance strong demand with realistic ranking opportunity and clear business impact. We also consider your current authority level and resource constraints to ensure recommendations are actionable, not aspirational.
Can keyword research help with paid search campaigns?
Definitely! Our keyword research provides valuable insights for both organic SEO and paid search campaigns. We identify high-intent commercial keywords perfect for PPC, provide search volume and cost-per-click estimates, and highlight opportunities for integrated organic and paid strategies. Many clients use our research to optimize Google Ads campaigns, reduce wasted ad spend, and identify long-tail opportunities with lower CPCs.
Do you provide ongoing keyword tracking and monitoring?
Yes! Beyond initial research, we can set up ongoing keyword tracking dashboards that monitor your rankings, track competitor movements, identify new keyword opportunities, and measure the performance of implemented strategies. We use tools like Google Search Console, rank tracking platforms, and analytics integrations to provide monthly reports showing progress, wins, and new opportunities based on changing search behavior and competition.
Ready to Uncover Your Biggest Keyword Opportunities?
Let's discover the exact keywords your audience is searching for and create a strategic roadmap that transforms search visibility into measurable business growth.