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Design: You See It Before We Build It
You will never be surprised by your website. We design every key page as an interactive prototype you can click through, review, and refine before development begins. No guessing, no vague mockups — a working preview of your site delivered before a single line of production code is written.
Our Design Process
Wireframes
We start with low-fidelity wireframes that establish layout, content hierarchy, and user flow. No colors, no images — just structure. This is where we solve navigation and conversion problems before they become expensive. Wireframe approval is a checkpoint: we do not move into visual design until you sign off on the structure.
Mobile-First Design
Every layout starts on mobile because that is where most of your traffic comes from. We design for the smallest screen first, then scale up to tablet and desktop. This ensures nothing important gets hidden or broken on phones — mobile is not an afterthought, it is the foundation.
Visual Design
With wireframes approved, we layer on your brand: typography, color palette, imagery, icons, and component styling. If you have existing brand guidelines, we follow them. If not, we build a style guide as part of this phase — a documented design system your team can reference for future materials.
Interactive Prototypes
The final designs are delivered as clickable Figma prototypes, not static screenshots. You can tap through the navigation, test user flows, and experience the site the way a real visitor will. This makes feedback precise — you are reacting to something real, not imagining how a flat image will behave.
What You Receive
- Interactive Figma prototypes for desktop, tablet, and mobile
- Style guide with typography, color palette, spacing, and component patterns
- Wireframe documentation showing content hierarchy and user flows
- Approved final designs signed off by your team
- Asset list for any photography, illustration, or icon needs
How Revisions Work
Two rounds of revisions are built into every project. After the first design presentation, you provide consolidated feedback and we revise. Then one more round to dial in the details. Most clients approve after the first revision — because the wireframe checkpoint eliminates most structural surprises before visual design begins.
Revisions are most effective when feedback is specific. “Make the CTA button more prominent” moves things forward quickly. “Make it pop” requires a follow-up conversation to understand what that means. The clearer your feedback, the faster and more accurately we can implement it.
Why Design Before Development
Changing a wireframe takes minutes. Changing code takes days. By investing 2 to 3 weeks in design up front, we eliminate the revision cycles that blow budgets and timelines during development. You approve exactly what gets built — no surprises at the finish line, no expensive rework on the back end.
Every design decision we make during this phase — heading hierarchy, button placement, content order, navigation labels — is a decision that would otherwise get made in code under time pressure. Getting it right in Figma means the development phase moves faster and stays on budget.
Timeline
The design phase typically takes 2 to 3 weeks. This includes wireframing, visual design, and two rounds of revisions. Complex sites with more than 10 unique page templates may take longer — we scope that during the discovery phase so there are no surprises on timeline or cost.
Frequently Asked Questions
Do we need to provide brand guidelines?+
It helps but is not required. If you have a logo, color preferences, or existing brand guidelines, share them and we will follow them. If not, we develop a style guide — typography, color palette, spacing, component patterns — as part of the design phase.
What if we don't like the first design?+
That's what revisions are for. We start with wireframes to align on structure before adding visuals, which eliminates most surprises. Two rounds of revisions are included in every project. The first round handles major feedback; the second round dials in the details.
Can we add more pages after design is approved?+
Yes, but additional pages beyond the original scope are quoted separately. We agree on page count during discovery so expectations are clear before design begins.
Do you design in Figma?+
Yes. All designs are delivered as interactive Figma prototypes. You receive a shared link so your team can click through the design and leave comments directly on the files.
What about animations and interactions?+
We document animation intent in the design files — hover states, scroll effects, transitions — so the intent is clear. The actual motion design happens during development where we can fine-tune timing and test performance across devices.
Ready to See Your New Website?
Tell us about your project and we will walk you through how the design phase applies to your goals. No pitch decks, no pressure — just a straightforward conversation about what your business needs.
Book a Free Strategy Call