(opens the live site in a new tab)Tay's Barbershop
Three-location Sacramento barbershop with a page for each location, service menus, and online booking.
Salons & Barbershops
Salon Web Design That Keeps Your Chair Full
Show your work, build a loyal client base, and fill your appointment book with a website that works as hard as your stylists do.
Salon website
$2,500 – $5,000
One-time build, quoted after a free discovery call
- Custom design, built for phones first
- Service pages with call and quote paths
- SEO foundation at launch
- Fixed deliverables and timeline
- Training and handoff
Ongoing SEO (optional)
$2,500/mo during launch months, then $1,500/mo
Based in Roseville, CA. Building for salons & barbershops in Sacramento, Roseville, Folsom, and nationwide.
Live sites
A barbershop site we built
Tay's Barbershop has three Sacramento locations. The site has a page for each location, service menus, and online booking.
(opens the live site in a new tab)What Your Salon Website Has to Do
In salons and barbershops, clients often book a person, not just a business: their colorist, their barber, their lash tech. Your website should feature individual stylist bios and portfolios so clients can connect with someone before they sit in the chair.
Booking is where many salon sites fall down. Third-party platforms like StyleSeat, Booksy, and Vagaro charge subscription fees, and clients who book through a marketplace can end up tied to the platform rather than your business. Booking on your own website keeps the relationship and the contact details with you.
Many clients find a stylist on Instagram or TikTok, then go to the website to book. A site that matches the look of your social feed and puts booking one tap from your bio link catches that traffic. A gallery that's easy to update keeps the site current and gives stylists a professional page to share.
Retail products and gift cards can sell online outside appointment hours, and gift cards bring in new clients who received one. Local search matters too: most clients won't travel far for a regular appointment, so "hair salon near me" and neighborhood searches, along with a well-kept Google Business Profile, drive new bookings.
We go deeper on showcasing stylists and filling the appointment book in Salon Website Design: Build a Site That Books Chairs.
Challenges Salons & Barbershops Face Online
What usually stands between salons & barbershops and more calls from search.
Third-Party Booking Dependency
Paying fees to Booksy or StyleSeat while they own your client relationships and data.
Stylists Not Showcased
No professional way to display individual stylist portfolios and bios that help clients connect and book.
Weak Local Search Presence
Potential clients searching for salons in the neighborhood are finding competitors first.
No Direct Client Relationship
Client contact data sits in third-party platforms rather than your own database for marketing.
hair salon near me
Map results
Your salon
CallWebsiteDirections
What We Build for Salons & Barbershops
The pieces your salon website needs to turn visits into calls.
Native Booking Integration
Direct appointment booking on your own website so client data stays with you, not a platform.
Stylist Portfolio Showcase
Individual staff pages with service menus, portfolio galleries, and booking links per stylist.
Local Salon SEO
Built to compete for neighborhood hair salon, barbershop, and specialty service searches.
Social-to-Site Conversion
A short path from Instagram and TikTok discovery to booking on your own website.
Your salonCall
Your credentialsYour reviewsYour service area
Book a chair
Services for Salons & Barbershops
Start with the website, then add the search work that keeps it bringing in calls.
Salon Website Design
Portfolio-forward sites that drive appointment bookings
Salon SEO
Built to compete for local hair, barbershop, and specialty service searches
Online Booking System
Integrated scheduling with stylist-level booking
Google Business Profile Optimization
Keep your local listing current and converting
A site we built
Get a Quote for Your Salon Website
Tell us about your business on a free call. You get a written quote with deliverables and a timeline, starting at $2,500.
Get Your Free Strategy CallFrequently Asked Questions
Common questions about websites for salons & barbershops
How do you help salons reduce reliance on third-party booking apps?
We integrate booking directly into your website using tools that let you own the client relationship and contact data. Clients book on your domain, you collect their information, and you can market to them directly — without paying per booking or losing contact data to a platform that you do not control.
Can individual stylists have their own portfolio pages?
Yes. We build individual staff pages with each stylist or barber having their own bio, service menu, portfolio gallery, and booking link. Clients who connect with a specific person through Instagram or word-of-mouth can navigate directly to that stylist and book without any friction.
How do you handle the Instagram-to-website journey?
We keep the jump short. Your website should match the visual quality of your social presence and include a booking button visible within the first scroll. We set up the site so your Instagram bio link leads directly to a booking page or gallery, not just a homepage, reducing the clicks between discovery and appointment.
Can we sell products and gift cards through the website?
Yes. We can integrate an e-commerce section for professional retail products, and gift card sales that work around the clock. Gift cards are particularly effective for salons — they bring in new clients who received one as a gift, and they generate immediate revenue during holidays and special occasions.
How important is local SEO for salons?
Very. Most clients book within a few miles of home or work, which means local search — "hair salon near me," "balayage salon Sacramento" — is the primary discovery channel beyond social media. Google Business Profile management, including keeping photos current and responding to reviews, directly affects how many new clients find you each month.
What does a website cost for salons & barbershops?
A Verlua website is a one-time build of $2,500 to $5,000, depending on how many pages you need, integrations like booking or quote tools, and timeline. Ongoing SEO is optional: $2,500/mo during launch months, then $1,500/mo. You get a written quote with deliverables after a free discovery call.
Start the Conversation
Let's Build Your Salon Website
Verlua has delivered 150+ projects for 50+ clients from our base in Roseville, CA.
Call Us Now
+1 (916) 740-7266Email Us
support@verlua.comFree consultation - Written quote for your salon website - Response within 24 hours