Categories and services
The most specific primary category Google offers for your work, accurate secondary categories, and every service you sell listed with a plain description.
Google Business Profile management
Google Business Profile Management for Local Businesses
More calls from the map listings at the top of Google. We manage your Business Profile every week: categories, services and service areas, photos, posts, review requests and replies, and the fixes when Google changes something. It's part of our local SEO work, $2,500/mo during launch months, then $1,500/mo, with no minimum contract. The profile stays in your name.
Mark Shvaya, Founder & Technical DirectorUpdated November 1, 2026Profile health checkWeekly
- Primary categoryGutter contractor
- Service areasRoseville · Rocklin · Granite Bay · Lincoln
- Services listed12 of 12, each with a description
- PhotosNew job photos this week
- Last post3 days ago · links to the gutter guard page
- Unanswered reviews0
What's included
What does Google Business Profile management include?
Six pieces of work, done every week, so the profile stays accurate and keeps giving Google reasons to show it. Every change is logged in the monthly report.
Service areas and business details
Each city you actually serve listed by name, hours and holiday hours kept current, and a business name that matches your signage, as Google's guidelines require.
Photos and weekly posts
Real job photos added on a schedule, and a weekly post tied to a service, a season or a recent job, linking to the matching page on your site.
Reviews
A review request built into the way you already close a job, and a reply to every review, good or bad.
Questions and messages
Common customer questions answered on the profile, and anything Google flags or changes on your listing caught and fixed.
Monthly report
Calls, direction requests and website clicks from the profile, next to your Search Console numbers, so you can see what the listing brings in.
Why it matters
Why do the map listings get the call?
For a local search, Google usually shows map listings above the regular results, and people call straight from them. Google says those listings are ranked mainly on relevance, distance and prominence. Distance is your address. Relevance and prominence are the profile, your reviews and your website, and those are the parts we work on.
A profile listed under the wrong category, with half its services missing or no new reviews in a year, loses calls to a competitor down the street. Our guide to the Google map pack explains how the ranking works, and how to get more Google reviews covers the review side.
What we won't do
- Buy reviews or offer customers anything for one
- Ask only the customers we expect to be happy
- Stuff keywords or city names into your business name
- Create a profile at an address where you don't serve customers
Each of these breaks Google's Business Profile guidelines or its review policy, and can get a listing suspended.
Pricing
How much does Google Business Profile management cost?
Profile management is part of our local SEO engagement, because the profile ranks partly on your website and your reviews. Two published rates, no minimum contract. If you only want the profile managed, we scope that after the free review.
Launch months
$2,500/motypically the first 2 months- Profile rebuilt: categories, services, service areas, hours
- Citations cleaned up so every listing matches the profile
- Review request flow set up
- Service and city pages on your site for the profile to link to
Ongoing
$1,500/moper month after launch- Weekly posts and new photos
- Replies to every review
- Questions answered and listing changes fixed
- Monthly report on calls, directions and clicks
Full details on the SEO packages page. Local businesses in our area can also see Sacramento local SEO, Roseville SEO and Rocklin SEO.
Questions owners ask
Google Business Profile management FAQ
What does Google Business Profile management include?
Google Business Profile management covers the setup and the weekly upkeep of your listing: categories, services and service areas, hours, photos, weekly posts, review requests and replies, answers to common questions, and fixes when Google or a user changes your information. You get a monthly report on calls, direction requests and website clicks from the profile.
How much does Google Business Profile management cost?
Profile management is part of our local SEO engagement: $2,500/mo during the launch months, when the profile is rebuilt and citations are cleaned up, then $1,500/mo for ongoing work, with no minimum contract. If you only want the profile managed, we scope that after a free audit of your listing.
How long until a better profile brings more calls?
We won't promise a date. Google says local results are based mainly on relevance, distance and prominence, and you can only change the first and last. Category and service fixes can show up quickly; reviews and the pages on your website build prominence over months. The monthly report shows calls and clicks from the profile, so you can judge the trend yourself.
Can you get more Google reviews for my business?
We set up a review request that goes out when a job closes, by text or email, with a direct link to your profile, and we reply to every review. We never buy reviews, offer anything in exchange, or filter out unhappy customers; Google's policy prohibits all three, and getting caught can cost you the reviews you already have.
Do I need a website if I have a Google Business Profile?
The profile can bring calls on its own, but Google ranks it partly on how relevant your business looks across the web, and your website is the biggest part of that. A page for each service and city you serve gives the profile something to link to and gives Google more reasons to show you. We build those pages as part of local SEO.
Who owns the Google Business Profile?
You do. The profile stays under your Google account as the primary owner; we work as a manager you can remove at any time. The same goes for your website, analytics and Search Console.
Who does the work
Who manages your profile?
Mark Shvaya, Verlua's founder, reviews every profile himself, from our office in Roseville. The proof below is the website and local SEO work behind it: real Google Search Console clicks for sites we built. Sacramento Gutter Guard went from 60 to 776 clicks over the same 12 weeks a year apart.
(opens the live site in a new tab)Sacramento Gutter Guard
Gutter installation and gutter guards in Sacramento, with a page for each city served and a quote form on every page.
(opens the live site in a new tab)Colfax Glass
Window and glass contractor in Placer County. Service and city pages, cost and permit guides, and direct quote paths.
265 → 1,346Google search clicks, Mar 20–Jun 17, 2026 vs. Jun 18–Sep 15, 2026
Get more calls from the map listings
We'll look at your Business Profile and the businesses that outrank you, then tell you what to fix first.
Useful to have on the call
- Manager access to your Business Profile, or its name and address
- The cities you actually serve
- Your main services, in order of what pays best
- Roughly how many calls a week you get now