Web design & SEO case study
Colfax Glass
An SEO-first service website combining local landing pages with a growing library of answers to window, glass, cost, and project-planning questions.
- Industry
- Glass repair & window installation
- Focus
- Local SEO · Content strategy · Website development
- Explore
- Visit website
Measured results
Organic search growth.
Cost, permit, and product guides are prominent sources of search traffic. Service and city pages give visitors a route from research to the relevant glass or window service and an estimate request.
- Google search clicks
- +408%265 → 1,346 clicks
- Google search impressions
- +557%31,705 → 208,323 impressions
Source: Google Search Console · Web search · Jun 18–Sep 15, 2026 compared with Mar 20–Jun 17, 2026. Equal 90-day windows; clicks and impressions are sitewide totals.
(opens the full-size screenshot)Window and glass contractor, Placer County
45 → 450Google clicks: first 4 weeks vs. last 4 weeks of the chart
1,811 clicks · 257,832 impressions · Mar 29 – Sep 28, 2026
Blue line: clicks, people who came to the site from GooglePurple line: impressions, times the site showed up in results
Screenshots from Google Search Console (Performance report, web search), captured September 30, 2026. Search traffic only, not lead or sales counts. Select any chart to open it full size.
The brief
Make a local specialist discoverable beyond its name.
Glass and window customers arrive with different needs: an urgent broken pane, a replacement project, a cost question, or uncertainty about what their home requires. A single service list cannot give every search a useful destination.
The build separates the core services, the communities served, and the questions people research before contacting a glazier. The result is a connected site structure: educational content brings the business into more searches, while service and city pages explain the relevant offering and provide a quote path.
SEO strategy & experience
Useful answers, connected to local services.
Give local services depth
Window installation, glass repair, auto glass, shower enclosures, and other specialties have dedicated pages. Service-and-city pages add local context for areas such as Colfax, Auburn, Grass Valley, and Nevada City, connected through service and regional navigation.
Publish for the research stage
Guides cover repair costs, product choices, permits, and project preparation. Search Console shows educational pages among the strongest traffic sources, including screen-repair costs, window-permit questions, and glass cabinet doors. That is content acquisition, supported by a service-focused website.
Make the next step local
Service-area context, regional phone numbers, and quote links connect the information to the business. Canonical metadata, structured data, and internal links support a coherent search structure across the expanding set of service, city, and editorial pages.
The strategy in practice
Explore the search entry points.
- Window installation in Auburn
Local service content for a specific service and community.
- Window screen repair and replacement costs
One of the leading organic landing pages in the measured 90-day period.
What we delivered
- Local service-and-city page architecture
- Search-led educational content
- Metadata, schema, and internal linking
- Regional contact and quote paths
Want more customers from Google and AI search?
Tell us about your business. We reply within one business day with what we would fix first.