Web design & SEO case study
Sacramento Gutter Guard
Organic Google search clicks went from 60 to 776 over the same 12 weeks a year apart (Jul 27–Oct 18, 2025 vs. Jul 26–Oct 17, 2026). Here’s how: service pages for each city, seasonal guides, published prices, and an estimate form on the pages people land on. Verlua built and runs the site.
- Industry
- Gutters & gutter guards
- Focus
- Local SEO · Service & city pages · Seasonal content
- Explore
- Visit website
Measured results
Organic search growth, year over year.
We compare the same 12 weeks one year apart, so seasonal demand cancels out. From Jul 26–Oct 17, 2026, the site drew 776 organic Google search clicks, up from 60 in the same weeks a year earlier. These are search clicks, not lead or job counts.
- Organic Google search clicks
- +1,193%60 → 776 clicks
- Jul 26–Oct 17, 2026
- 776compared with 60 clicks, Jul 27–Oct 18, 2025
Source: Google Search Console · Web search · Jul 26–Oct 17, 2026 compared with Jul 27–Oct 18, 2025. Sitewide clicks summed over three 28-day periods.
(opens the full-size chart)
The brief
60 to 776 organic Google clicks, same 12 weeks a year apart.
Gutter work in Sacramento is seasonal and local. Homeowners search when the leaves drop, when the first storm overflows a gutter, or when they price guards before winter. They search by service and by city: gutter guards in Roseville, gutter repair in Folsom, gutter cleaning cost in Sacramento. A homepage and a contact page can’t answer all of that.
The site gives those searches their own pages. Six services each have pages for the cities served across the Sacramento region, and city hubs tie them together. Guides, answers to common questions and calculators cover the research stage. Every page offers the same next step: a free estimate form and a phone number.
SEO strategy & experience
Every service, every city, every season.
Give every service and city a page
Gutter guard installation, new gutters, replacement, repair, cleaning and downspouts each have a main page and pages for the cities served, from Roseville and Folsom to Elk Grove and Davis. City hubs list every service for that area. Each page opens with the service, the city and the published per-foot price range.
Publish for the season and the research stage
Seasonal guides follow the Sacramento year: a fall maintenance checklist, atmospheric-river storm preparation, a pre-fire-season checklist and a spring inspection. A questions hub answers what homeowners ask before they call, such as what gutter cleaning costs in Sacramento. Cost, gutter-size and rainfall-runoff calculators let people price the job themselves.
Put the estimate on the page they land on
Service and city pages carry a free estimate form beside the opening copy, plus a tap-to-call number. The homepage form takes two steps: pick the service, then enter the address. A reviews page quotes customers with their city and job, and links to the full reviews where they were posted.
The strategy in practice
Explore the search entry points.
- Gutter guard installation in Roseville
A service-and-city page with the price range and an estimate form on the first screen.
- Gutter cost calculator
Prices a job from home size and number of stories using the published per-foot ranges, with no email required.
- Fall gutter maintenance checklist
Seasonal content timed to Sacramento’s leaf drop and first storms.
What we delivered
- Service and city pages across the Sacramento region
- Seasonal guides, question answers and calculators
- Published pricing and on-page estimate forms
- Schema, canonical URLs and internal linking
Let’s build what’s next
for your business.
Tell us where you want to go. We’ll work out how to get there.