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Pro Bono Project

The Bee
Conservatory

A nonprofit website for Sacramento's bee rescue and conservation organization — built by Verlua as a show of support for protecting our vital pollinators.

The Bee Conservatory website homepage showing bee rescue and conservation services in Sacramento

Client

The Bee Conservatory

Industry

Nonprofit / Conservation

Services

Web Design, Development, SEO

Engagement

Pro Bono

Tech Stack

Next.jsReactTypeScriptTailwind CSSFramer MotionVercelSEO OptimizedMobile-First

The Challenge

The Bee Conservatory is a Sacramento-based nonprofit dedicated to bee rescue and conservation. They provide free bee swarm removal and relocation across the Sacramento region — no extermination, just safe, humane rescue that protects both property owners and our vital pollinators.

They needed a website that could serve multiple audiences: Sacramento residents who discover a bee swarm and need help, potential donors and volunteers who want to support the mission, and community members looking to learn about bee conservation.

Verlua built the site pro bono because the mission matters. Bee populations face real threats, and organizations doing hands-on conservation work deserve a digital presence that matches the quality of their efforts.

The Solution

We designed and built a modern, mobile-first website that puts the mission front and center. The homepage hero immediately communicates what the organization does — "Saving Bee Families. Protecting Our Future." — with a clear call-to-action for reporting swarms.

The design uses warm golden tones and close-up bee photography to create an emotional connection. Every page balances education with action: visitors learn why bees matter while being guided toward reporting a swarm, donating, or volunteering.

The site was built on Next.js for fast page loads and strong SEO performance, ensuring that Sacramento residents searching for bee removal find a humane, conservation-first option rather than an exterminator.

The Results

Google search now sends the site a steady stream of visitors: 274 clicks from September 1 to 28, 2026, up from 29 in all of April, its first month with search data. This is the Search Console report for those four weeks.

Google Search Console performance report for thebeeconservatory.com, September 1 to 28, 2026: 274 total clicks, 12K total impressions, 2.3% average CTR, average position 7.1. Daily clicks run between 2 and 12 for most of the month, then climb to 24 on September 28. (opens the full-size screenshot)
The Bee Conservatory

Sacramento bee rescue nonprofit

Visit site

29 → 274Google clicks, all of April vs. Sep 1–28

274 clicks · 11,978 impressions · Sep 1 – 28, 2026

Blue line: clicks, people who came to the site from GooglePurple line: impressions, times the site showed up in results

Screenshots from Google Search Console (Performance report, web search), captured September 30, 2026. Search traffic only, not lead or sales counts. Select any chart to open it full size.

Key Features

Every feature was designed to serve the organization's core mission: rescue bees, engage the community, and grow the conservation movement.

Swarm Reporting System

Easy-to-use reporting flow so Sacramento residents can report bee swarms for safe, humane removal and relocation — no extermination.

Donation Integration

Streamlined donation funnel that makes it simple for supporters to contribute to bee conservation efforts in the Sacramento region.

Volunteer Signup

Get Involved section with volunteer registration, fostering program signups, and community engagement pathways.

Educational Blog

Content platform for publishing educational articles about bee conservation, pollinator health, and sustainable practices.

Local SEO Foundation

Built with Sacramento-focused SEO so residents searching for bee removal find a humane, conservation-first option instead of exterminators.

Mission-Driven Design

Warm, nature-inspired design with golden tones and macro photography that communicates care, urgency, and the beauty of pollinators.

Community Impact

Why We Built This for Free

Verlua is a business, but we're also part of a community. The Bee Conservatory does critical work rescuing and relocating bee swarms across Sacramento — work that protects both people and the pollinators our food systems depend on.

Organizations doing this kind of hands-on conservation work often run on tight budgets. A professional website shouldn't be a luxury they can't afford. We donated our time and skills because a strong online presence helps them rescue more bees, recruit more volunteers, and raise more funds.

This is what it looks like when a web agency uses its skills for something bigger than business.

Have a project in mind?

Whether it's a business site, nonprofit project, or something else entirely — let's talk about what you need.