SaaS product & web design case study
Measured Bid
A SaaS product and marketing site for exterior contractors, built so a job can be measured and priced from an address.
- Industry
- Construction software & exterior trades
- Focus
- SaaS product development · Measurement and pricing engine · Product website
- Explore
- Visit website
The brief
Turning any address into a measured bid.
Exterior contractors usually drive out to measure every lead, and homeowners wait days for a number. Measured Bid measures the house from aerial roof data and prices it with the contractor's own rates, so a first estimate starts from an address.
The product works two ways from one engine. A contractor's team prices jobs in the dashboard, with measurements and line items. The same engine runs as a widget on the contractor's website, where homeowners see a price range and send their request with the measurements attached. Gutters, painting, siding, roofing, and permanent lighting each have their own questions and pricing.
Product & experience
One measurement, two ways to use it.
Measure once, price per trade
The engine reads the roof planes from aerial data and derives what each trade prices: gutter footage along the eaves, paintable wall area, roof squares, and roofline footage for lighting. Measured runs are numbered, and the estimator or homeowner can remove a run that isn't part of the job or add one the aerial view missed.
Use the contractor's numbers
Each trade has a pricing editor for rates by story and material, removal, minimums, and how wide the range should be. Team estimates show line items. Homeowners always see a range, never a single figure, and a widget never shows prices until the contractor confirms their own rates.
Let the product make the case
The marketing site leads with a sample house whose gutter runs draw onto the eaves, an itemized estimate from the engine, and screen recordings of both uses. Visitors can enter an address and create a free account that opens on their first estimate, and each trade has its own page with a sample estimate and FAQs.
The strategy in practice
Explore the search entry points.
- Gutter estimating software
A trade page with a sample estimate from the pricing engine.
- Permanent lighting estimates
Coverage by side of the house, with the street-facing front found from the address.
- Try the demo
The homeowner widget on a sample contractor page, with sample prices.
What we delivered
- SaaS product and contractor dashboard
- Aerial measurement and pricing engine
- Embeddable website quote widget
- Product website, trade pages, and demo videos
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