SaaS product & web design case study

RankUpside

A SaaS product and marketing site for SEO agencies, built so an agency can see what moved for every client and what to fix next.

Industry: SEO software & agency reporting
Focus: SaaS product development · Search diagnosis and ranking engine · Product website
Explore: Visit website

RankUpside homepage with the headline Know what to fix for every client over a painted morning sky, and the agency dashboard below it

The brief

Showing an agency what to fix for every client.

Agencies juggle a Search Console account for every client, and the monthly report usually shows charts without saying what to do. When clicks drop, someone has to work out why, decide what to fix first, and explain it to the client in words they understand.

RankUpside reads each client's Search Console, adds search volume, cost per click and a weekly check of the live Google results, and turns it into one list of fixes per client, ordered by what's at stake. The client gets a weekly report under the agency's name, logo and color, never RankUpside's.

Each drop gets a plain-English cause and the fix. A page that already ranks near the top but loses its clicks to the map pack is sent to Business Profile work, never told to rewrite its title.

Product & experience

One list per client, ranked by what's at stake.

Explain the cause, not just the chart

Every drop gets a plain-English reason. A page that ranks near the top but loses its clicks to the map pack is sent to Business Profile work instead of a title rewrite. A how-to page answered by Google's AI is told to earn the citation. A real slide in rankings is kept apart from noise.

Rank the work by what it's worth

Each fix names the page and the searches behind it, with the clicks at stake, the confidence and the effort. When a fix is marked done, the product tracks that page against the weeks before the change, so the agency can show the client what moved. Agencies can also hand the list to an AI assistant with the evidence and the do-not-touch rules attached.

Let the product make the case

The marketing site leads with a painted sky, a serif headline and the dashboard itself, then shows each feature with a real screen on sample data from fictional businesses. A sample report, templates, comparisons, guides and documentation answer the questions agencies search before they sign up.

The strategy in practice

Explore the search entry points.

See a sample report
A full client report on sample data, with the agency branding switched between three fictional agencies.
Why clicks moved
How each drop is matched to a cause: map pack, AI answers, a city in the title, or a real slide.
Connect an AI agent
How an agency hands the fix list, with its evidence, to Claude or another assistant.

What we delivered

SaaS product and agency dashboard
Search diagnosis and fix-ranking engine
Branded weekly client reports
Product website, sample report and docs

Let’s build what’s next
for your business.

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