Web design & SEO case study
NorCal Nectar
An SEO-first commerce build combining a distinctive storefront with educational content that brings new visitors into the brand’s orbit.
- Industry
- Honey & specialty food e-commerce
- Focus
- E-commerce SEO · Content strategy · Custom storefront
- Explore
- Visit website
Measured results
Organic search growth.
Educational content is a major search entry point. Honey comparisons, honeycomb storage, recipes, and regional beekeeping topics appear among the leading landing pages, connecting discovery to a storefront built around the products.
- Google search clicks
- +241%802 → 2,733 clicks
- Google search impressions
- +112%232,996 → 495,024 impressions
Source: Google Search Console · Web search · Jun 18–Sep 15, 2026 compared with Mar 20–Jun 17, 2026. Equal 90-day windows; clicks and impressions are sitewide totals.
(opens the full-size screenshot)Raw honey producer and online store, Northern California
162 → 1,328Google clicks: first 4 weeks vs. last 4 weeks of the chart
4,160 clicks · 803,922 impressions · Mar 29 – Sep 28, 2026
Blue line: clicks, people who came to the site from GooglePurple line: impressions, times the site showed up in results
Screenshots from Google Search Console (Performance report, web search), captured September 30, 2026. Search traffic only, not lead or sales counts. Select any chart to open it full size.
The brief
Build the audience, then give it somewhere worth shopping.
For a specialty honey brand, search demand starts well before someone types the company name. People compare types of honey, look up storage advice, explore recipes, and research how to use bee products. The website was built to meet those questions and connect the answers to the shop.
The work combines ongoing search content with a custom, Shopify-backed storefront. Raw honey and honey sticks have clear product paths, while the visual design makes the brand recognizable when a reader moves from an article to a purchase decision. SEO supplies the entry points; the storefront gives that attention a useful next step.
SEO strategy & experience
Search demand meets a shoppable brand.
Build around real questions
Comparison, storage, recipe, and buying-guide content gives the site entry points beyond branded searches. Raw honey versus clover honey, honeycomb storage, and regional nectar-flow information are among the topics appearing in Search Console’s leading landing pages.
Connect learning to products
Educational pages sit within the same site as the product catalog. Contextual links and clear navigation help readers continue into related products or supporting guides. Product information, size choices, pricing, and purchase controls make the next step understandable.
Support the content technically
Canonical URLs, product and product-variant structured data, and a crawlable content structure support the search strategy. The custom storefront preserves a clear distinction between product choices while keeping the brand consistent across editorial and shopping experiences.
The strategy in practice
Explore the search entry points.
- Raw honey vs. clover honey
A comparison page matching a specific product-research query.
- How to store honeycomb
Practical product-care content that appears among the leading organic landing pages.
What we delivered
- SEO content strategy and topic coverage
- Connected editorial and product journeys
- Custom Shopify-backed storefront
- Product schema and canonical URLs
Let’s build what’s next
for your business.
Tell us where you want to go. We’ll work out how to get there.