ChatGPT Business Hub: How to Claim Your Business

This guide covers the claim process for any business. If you run a contractor, home service or other local business, read ChatGPT Business Hub for local service businesses too. Businesses that visit customers can claim an existing listing, which we did on launch day, and our US account also offered to create a business that doesn’t show up.

What Is ChatGPT Business Hub?

Business Hub is the dashboard behind a new OpenAI program called Businesses in ChatGPT. In its launch post, OpenAI says it gives businesses “a new way to connect with the 1.2 billion people who use ChatGPT each week.” You claim your business, manage its information and see how people engage with it.

When a business appears in a ChatGPT answer, people can now click through to that business’s ChatGPT profile. TechCrunch’s launch coverage compares the new profiles to the ones Google and other search engines already offer. If you’ve claimed a Google Business Profile, the idea will feel familiar.

The program has three parts, and they open to different businesses:

Until now, ChatGPT described you using whatever it found on your website and other sites, and you had no official way to correct it. You also had no count of how often it brought you up. Business Hub gives you both, for ChatGPT only.

Who Can Claim a Business in ChatGPT Right Now?

OpenAI’s launch post says “any eligible business located where ChatGPT is available” can claim through Business Hub. What “eligible” means depends on how customers buy from you. According to the step-by-step walkthrough developer Flavio Copes published on launch day, the rules split like this:

Copes also notes that OpenAI can decline businesses with safety or integrity concerns and that some categories are on hold. Copes went through the flow from outside the US, where the option for businesses that visit customers was marked coming soon. Our US account didn’t match those limits, so check what yours offers. Business Hub is a beta, so expect this table to change. OpenAI says it plans to expand to more markets and business categories over time.

How Do You Claim Your Business in ChatGPT?

To claim your business, sign in to Business Hub, find your listing, verify by phone, email, DNS or Shopify, wait for OpenAI’s review, then pass a Persona ID check. Search Engine Roundtable’s Barry Schwartz claimed his own site on launch day using DNS. When he posted, the claim showed pending and he had no data yet. The DNS claims we filed for local service businesses that day were approved the same day, so wait times vary.

1. 1Pick the account that will own itUse the owner’s or an authorized representative’s ChatGPT account, on a company email. That person does the ID check later.
2. 2Open Business HubGo to chatgpt.com/business-hub or open it from the ChatGPT sidebar. You don’t need an Ads account or an Enterprise contract.
3. 3Find your businessSearch by name and select your listing. If it isn’t there, Business Hub may offer to create it. Ours did, for local service businesses.
4. 4Verify you own itChoose business phone, business email, a DNS TXT record on your domain, or your Shopify store.
5. 5Wait for OpenAI’s reviewOpenAI reviews the claim and emails you the decision. An approved claim puts the business in your Hub.
6. 6Pass the Persona ID checkNeeded before you can publish edits, connect a feed, see Insights or build an agent. The blue check appears after this.

Which verification method should you use?

Business Hub only shows the methods that apply to your listing. Pick the one where you control the account today, so you aren’t waiting on a former web developer or a phone carrier.

We verified existing listings with DNS. For a new business, our US account offered an email or text code. Copes points out that the DNS method is the same proof Google Search Console asks for. If your domain is already verified in Search Console, whoever set that up knows where to add the record.

What does the Persona ID check ask for?

An approved claim only puts the business in your Hub. To publish changes, connect a feed, view Insights or create an agent, you also verify your identity through Persona. Copes reports it can ask for a government ID, your business registration details and proof you’re authorized to represent the business. The name, address and registration or tax number have to match your official records.

What Can You Change on Your ChatGPT Business Profile?

OpenAI says verified businesses can “update key details and add self-service product feeds with pricing and availability.” Per Copes’s walkthrough, the editable fields are your website, description, category, logo, cover photo, and delivery and return policies. Edits are reviewed before they go live.

The profile is only one input. ChatGPT still builds answers from your website and from what other sites say about you. If your profile says you serve five cities and your website lists two, you’ve given ChatGPT two different answers.

So fix the website alongside the profile. Before you write the profile description, make sure your site has a page for each service, the places you serve listed by name, current hours and contact details, and an about page that says who runs the business. A Business Agent answers from your feed and your information, and customers who click through will compare it with your site.

What Does Business Hub Insights Show?

Insights shows mentions, website clicks and discovery topics, which OpenAI describes as “common themes across conversations where their website is cited.” TechCrunch and Search Engine Roundtable report profile views too. Copes reports the numbers cover the past 28 days. Here’s what each one counts.

OpenAI says it doesn’t share users’ conversations or Business Agent chats with businesses. Insights only appear once there are enough conversations to meet a threshold, so a small business may see blanks at first, which means activity is below the reporting threshold. Insights also leave out competitor comparisons and every AI platform other than ChatGPT.

How do you track ChatGPT traffic without waiting for Insights?

ChatGPT already tags its links. Copes counted the links in an answer and found utm_source=chatgpt.com on every one. In Google Analytics 4, open Reports, then Acquisition, then Traffic acquisition, and filter session source to chatgpt.com. You’ll see the visits ChatGPT sends today, with no ID check.

GA4 and Insights answer different questions. GA4 tells you which ChatGPT visits called or filled out a form, because it sees what happens on your site. Insights tells you how often ChatGPT brought you up and in what context, which your analytics can’t see. Expect the click counts not to match, since OpenAI says a recorded click doesn’t confirm a visit. Our guide to measuring website ROI covers tying those visits to calls and booked jobs.

Discovery topics are the most useful part for content planning. If a topic shows up where your site gets cited and you have one thin paragraph on it, that’s the next page to write. If a topic you care about never shows up, either ChatGPT isn’t connecting you to it yet or the volume is under OpenAI’s reporting threshold.

What Are ChatGPT Business Agents?

A Business Agent is a chat with your business inside ChatGPT. OpenAI says it is “now available to eligible ecommerce and online service businesses in the United States.” When someone clicks your profile, they can start a conversation to ask follow-up questions, such as the difference between two of your products.

OpenAI says the agent chat is clearly labeled and kept separate from ChatGPT’s own answers. Copes adds the practical limits:

• Agents can’t complete purchases or bookings, or look up orders.
• They must say they’re AI and can’t invent products, prices, stock, reviews or guarantees.
• They can’t ask customers for health details, government IDs, or financial or login credentials.
• OpenAI reviews each agent when it’s created and after every update, and can pause or remove it.

Write the agent’s instructions the way you’d write customer-facing copy. It speaks for your business, and its answers on price, shipping and returns should match your website word for word. Our agentic commerce optimization guide covers getting product data ready for AI shopping tools in general.

OpenAI also lets businesses sponsor their Business Agent and use it as the destination for ChatGPT Ads. Sponsored placements are labeled and kept apart from ChatGPT’s answers. Ads are a separate paid product, so treat a sponsored agent as an ad test with its own budget.

ChatGPT Business Hub vs. Google Business Profile

The two tools do the same core job on different platforms. Each one lets you claim a listing, prove you own it, keep your details accurate and see a few engagement numbers. They don’t share data, so you need both.

For local businesses, the Google profile is still the one that’s fully open today. Our Google Business Profile checklist covers that side, and the same accurate details feed both.

Does Claiming Your Business Help You Rank in ChatGPT?

No, not directly. OpenAI’s product page says “Claiming does not guarantee higher placement or sales.” Claiming makes your details accurate and gives you data. Whether ChatGPT recommends you comes down to the same work as before.

• Let OpenAI’s search crawler in. OpenAI’s crawler documentation says sites that block OAI-SearchBot “will not be shown in ChatGPT search answers.” Check your robots.txt and your firewall or CDN bot settings, or run our free AI search visibility check.
• Answer the questions customers ask. Pages that state prices, service areas, timelines and differences plainly are easier for ChatGPT to quote. See how to get cited in ChatGPT, Perplexity and Gemini.
• Get mentioned on other sites. Reviews, directories, local news and industry lists all tell ChatGPT what you do and where. Our generative engine optimization guide walks through it.
• Keep your facts the same everywhere. Your name, phone, hours and services should match across your site, your Google profile and your ChatGPT profile.

What Should You Do This Week?

Claim your business now if you’re eligible, then work through the rest of this list. Business Hub is a beta and OpenAI calls the launch “an early step,” so check back as more business types open. Here’s the order we follow:

1. Search for your business in Business Hub and claim it if you’re eligible.
2. Decide who owns the claim. Use the owner’s ChatGPT account on a company email, and add your team or agency as teammates.
3. Line up whoever controls your phone line, inbox, DNS or Shopify before you start.
4. Fix your website’s services, service areas, hours and about page before you write the profile description.
5. Add a chatgpt.com filter in GA4 so you can see ChatGPT visits and leads today.
6. Check that robots.txt and your bot settings allow OAI-SearchBot.
7. Read Insights after 28 days and turn the discovery topics into a content list.

ChatGPT Business Hub FAQ