ChatGPT business profile
When a customer asks ChatGPT who to hire, it can now show your business profile. Since November 10, 2026, businesses can claim that profile in OpenAI's Business Hub, correct it and see how often ChatGPT mentions them. We set up the claim, walk you through verification, make your website match the profile, and report ChatGPT mentions, clicks and leads every month. It's part of our AI search work, and the profile stays in your name.
Mark Shvaya, Founder & Technical DirectorUpdated November 10, 2026What's included
Six pieces of work. The first two get your profile claimed and accurate. The rest decide what ChatGPT says about you and show whether it brings in work.
We find your listing, pick the verification method you can pass today, and add the DNS record if we use your domain. OpenAI’s ID check has to be done by the owner or an authorized representative of your business, so that one step is yours.
Description, category, website, logo, cover photo, and delivery and return policies for online sellers. OpenAI reviews each edit before it goes live, and we track every one.
A page for each service, the places you serve listed by name, current hours and contact details, and an about page. Your profile and your site end up saying the same thing.
For eligible US online stores and online services: your Shopify store or product feed connected, and agent instructions written to match your site and stay inside OpenAI’s agent rules.
ChatGPT visits, calls and form fills from your analytics, next to the mentions, clicks and discovery topics in Business Hub Insights.
When Insights shows a topic where you get cited but your site says little, we write the page. Topics you want and never appear in go on the list too.
Who can claim now
Business Hub opened as a beta, and what you can do depends on how customers buy from you. This is what launch-day walkthroughs and our own claims showed, and your account may offer more. Products and agents unlock after the ID check and are rolling out gradually.
Claim or add a listing, connect a product feed. US stores can launch a Business Agent.
Claim a listing ChatGPT already has, or create one. US businesses in eligible categories can launch a Business Agent.
Claim a listing ChatGPT already has, or create one if it doesn’t show up.
Contractors, home services, mobile businesses. We claimed existing gutter, excavating and tree service listings on launch day, and Business Hub offered to create new ones.
Details and sources in our posts on how to claim your business in ChatGPT and Business Hub for local service businesses.
Why it matters
OpenAI says 1.2 billion people use ChatGPT each week, and when a business shows up in an answer, people can click through to its profile. Until Business Hub, ChatGPT described you from whatever it found online, and you had no official way to correct it or count how often it brought you up.
A claimed profile gives you both. It won't move you up on its own. OpenAI's product page says claiming does not guarantee higher placement or sales. Getting recommended still comes from your website, what other sites say about you, and letting OpenAI's search crawler read your pages. That's the rest of our AI search work.
OpenAI reviews profiles and Business Agents and can pause or remove them. Its agent rules ban invented prices, reviews and guarantees.
Pricing
The profile is part of our AI search engagement, because what ChatGPT says about you depends on your website as much as the profile. Two published rates, no minimum contract. If you only want the profile claimed and set up, we scope that on the call.
Local businesses can pair this with Google Business Profile management and local SEO. Full AI search details are on the AI search optimization page.
Questions owners ask
We set up your claim in OpenAI’s Business Hub, walk you through verification, and fill in the profile: description, category, website, logo and cover photo. We make your website’s services, service areas, hours and about page match it, track ChatGPT visits and leads in your analytics, read Business Hub Insights every month and write pages for the topics customers ask about.
ChatGPT profile work is part of our AI search engagement: $2,500/mo during the launch months, then from $1,000/mo (about $1,500/mo in competitive industries), with no minimum contract. OpenAI hasn’t published a fee for claiming a business. If you only want the profile claimed and set up, we scope that on a call.
Almost. We can do the search, the verification method and the profile, and Business Hub lets you give an agency access with its own ChatGPT account. OpenAI’s identity check through Persona has to be done by the owner or an authorized representative with a government ID and the business registration details, so plan on doing that step yourself.
OpenAI says claiming does not guarantee higher placement or sales, and we won’t promise it either. Claiming makes your details accurate and gives you data. Recommendations depend on your website, what other sites say about you, and whether OpenAI’s search crawler can read your pages, which is the rest of our AI search work.
Yes, from a US account. If ChatGPT already has a listing for you, it can be claimed. We claimed existing listings for gutter, excavating and tree service businesses on launch day, verified by DNS and approved the same day. If yours doesn’t show up, Business Hub offers to create it, verified by an email or text code.
You do. The claim sits on your ChatGPT account as the owner, and we work as a teammate you can remove at any time. The same goes for your website, analytics and Search Console.
Who does the work
Our team does the work from our office in Roseville, with founder Mark Shvaya overseeing the strategy. Business Hub is new, so the proof below is the website and SEO work behind it: real Google Search Console clicks for sites we built. Sacramento Gutter Guard went from 60 to 776 clicks over the same 12 weeks a year apart.
(opens the live site in a new tab)Gutter installation and gutter guards in Sacramento, with a page for each city served and a quote form on every page.
(opens the live site in a new tab)Window and glass contractor in Placer County. Service and city pages, cost and permit guides, and direct quote paths.
265 → 1,346Google search clicks, Mar 20–Jun 17, 2026 vs. Jun 18–Sep 15, 2026
We'll check whether you can claim your ChatGPT profile, what ChatGPT says about you now, and what to fix first on your site.