How Much Does a Landing Page Cost?

How Much Does a Landing Page Cost?

A landing page costs anywhere from a builder subscription to a custom project quote. The DIY route starts at $19 a year for Carrd Pro Standard and $29 a month for Unbounce Starter or Leadpages Pro, as listed on October 31, 2026. Freelancers and agencies quote per project, based on copy, video, integrations, testing and how many pages you need.

We aren't publishing freelancer or agency price ranges here. We couldn't find a survey with a clear method that covers landing pages specifically, and a made-up range would be less useful than a list of what to ask. The sections below give you that list instead, so you can compare two quotes line by line.

What Does a DIY Landing Page Builder Cost?

A DIY landing page builder costs between about $19 a year and $29 a month at the entry level. That buys the editor, templates and hosting. It doesn't buy the copy, the offer, the form setup, or the tracking that tells you which ad sent the lead. Those are still your job.

Source: each vendor's public pricing page, checked October 31, 2026. Prices change often, so check the vendor before you buy.

If you plan to put a video on the page, the player is a separate tool. Our roundup of VSL software tools covers hosting, recording and editing options.

Freelancer vs. Agency vs. DIY Builder: Which Should You Pick?

Pick DIY when the offer is simple and you have time to learn the tools. Pick a freelancer when you already have the copy and need it designed and built. Pick an agency when paid traffic is going to the page and you want copy, wiring and tracking handled and tested by one team. The table shows what usually changes between the three.

These are typical splits, not rules. Plenty of freelancers write strong copy, and some agencies hand you a design file and stop. That's why the quote matters more than the label: ask each one which rows they cover.

What Drives the Price of a Landing Page?

Six things move a landing page quote: who writes the copy, whether there's a video to make, how many tools the form connects to, whether you want split testing, how many pages you need, and where the page is hosted. The design itself is rarely the biggest line. A one-page layout is quick; the work around it is what adds up.

Copy

Copy is the part most quotes leave vague. Writing a page from scratch means learning the offer, the buyer and the objections first, which takes a call and some research. If you can hand over a clear headline, the offer and real proof, the job gets smaller. Our landing page design examples show what the first screen of a strong page says, so you can draft it before you ask for quotes.

VSL video production

A video sales letter adds a script, filming and editing on top of the page. That work is often quoted by someone else, like a videographer or editor, and it can take longer than the page. The page around the video is close to a normal landing page: headline above the player, one repeated button, proof and a written version below. Our VSL landing page template lists the nine sections, and the VSL landing page examples show them on live pages.

Integrations

A form that emails you is quick. A form that also creates a CRM contact, books a calendar slot, texts you and reports a conversion to Google Ads needs each step built and tested. Ask how the quote handles a failed submission: a form that shows "Thanks!" but never delivers the lead is the most expensive bug a landing page can have.

Testing

A split test needs a second version of part of the page and enough traffic to tell the two apart. Unbounce's 2024 Conversion Benchmark Report, built from more than 41,000 landing pages, put the median conversion rate across industries at 6.6%. At that rate, 500 visitors produce about 33 leads, split across two versions. That's usually too few to call a winner, so testing only pays once the page has steady traffic.

Number of pages

One page per offer is the cheapest setup. Service businesses often need one per service and town, so a "gutter guards in Roseville" ad lands on a page that says exactly that. The first page costs the most; the next ones reuse its layout, form and tracking, so each one adds less.

Is a Landing Page Worth the Cost?

A landing page is worth it when you pay for clicks that would otherwise land on a general homepage. Google's Quality Score help page lists landing page experience as one of its three components: "How relevant and useful your landing page is to people who click your ad." A page built for one ad answers that better than a homepage.

Most of those clicks come from phones. The same Unbounce report found 83% of the visits it analyzed happened on mobile devices. So the cost question is really about whether the page works on a phone: a fast first screen, a short form and a button you can tap with a thumb.

One case where you don't need one: Local Services Ads. Google's Local Services help page says customers "can call or message them or schedule a booking directly through Google." The ad sends people to Google, not your site. See what Local Services Ads cost if you're weighing the two.

What Does Verlua Charge for a Landing Page?

Verlua quotes each landing page after a free discovery call, because the six price drivers above change the work so much. You get a written scope and a fixed price before anything starts. For scale, a full one-time website build with us runs $2,500 – $5,000, and ongoing SEO runs $2,500/mo during launch months, then $1,500/mo. There's no minimum contract.

Every Verlua landing page includes:

• Copy written from a call with you, matched to the ad that sends the traffic.
• Design for a phone first, with one offer and one next step.
• Build on your domain, or inside the page builder you already use.
• Form and booking wiring, tested end to end so leads reach your inbox, CRM or calendar.
• Conversion tracking connected to Google Ads or Meta.
• A/B test setup once the page has the traffic to read a result.

Filming a VSL is scoped separately from the page. If you want us to run the Google Ads too, that's scoped after discovery or bundled into a monthly engagement, and the ad spend goes from you directly to Google. The full list, with the process and FAQ, is on our landing page design service page.

How Can You Keep Landing Page Costs Down?

Do the thinking before you ask for quotes. A clear offer, real proof and one goal per page cut more cost than any discount. These five steps keep the work, and the price, small:

• Write the offer in one sentence. If you can't, the page will take longer to write, whoever writes it.
• Collect proof first. Reviews, photos of real jobs, licenses you actually hold. Proof that has to be chased down slows everything.
• Start with one page. Build the page for your best-selling service, measure it, then copy the layout for the rest.
• Skip testing until there's traffic. A split test with a few dozen leads won't tell you anything.
• Use the form tools you already have. Connecting to a CRM you pay for is cheaper than adding a new one.

If you're pricing a whole site rather than one page, see how much a website costs, or what a website costs in Sacramento for local numbers.

Frequently Asked Questions About Landing Page Costs