
NorCal Earthworks
+1,196% Google search clicks90-day comparison · through Sep 15, 2026
An SEO-first contractor website with service and city landing pages, local planning content, and cost calculators connected to estimate capture.
Search engine optimization
More calls and form leads from people searching Google and asking AI tools like ChatGPT. We bring technical SEO, your Google Business Profile and useful content together, built to be found in both.
A connected approach to search
Verlua’s SEO service covers, in the order your site needs it: your Google Business Profile and service-area pages, technical fixes, answer-first pages that AI tools like ChatGPT can quote, reviews and listings, call and form tracking, and a plain-English monthly report. Ongoing SEO runs from $1,000/mo (about $1,500/mo in competitive industries), with launch or rebuild months at $2,500/mo.
Your Google Business Profile, a page for each service and area, technical fixes, and the internal links that move important pages up.
Answer-first pages, business schema, an llms.txt file, AI crawler access and mentions on the sites ChatGPT, Perplexity and Google AI Overviews cite (AEO and GEO).
Conversion fixes on the pages that already get traffic, plus call and form tracking so you can see which searches turn into inquiries.
A simple review-request routine and consistent business listings, which Google and AI tools both use to decide who to recommend.
What shipped, what moved in Search Console, which pages brought calls and forms, and the plan for next month.
Billed month to month. Your website, Google Business Profile and accounts stay in your name.
How we work
An SEO engagement runs in four steps. We audit your site, search demand and local competitors, fix the technical issues holding key pages back, build or improve the service and city pages customers need, then review rankings, traffic and leads each month and adjust the plan. Billing is month to month, with no minimum contract.
Our work

+1,196% Google search clicks90-day comparison · through Sep 15, 2026
An SEO-first contractor website with service and city landing pages, local planning content, and cost calculators connected to estimate capture.

Multi-location website for a Sacramento barbershop with three shops. Features online booking integration, a page for each location, service menus, and a bold visual identity that matches the shop's in-person experience.
Clear expectations
SEO with Verlua starts at $1,000/mo, the least that pays for enough work to move rankings. Most local businesses in competitive industries need about $1,500/mo to see real results, and launch months that include a redesign or heavy setup run about $2,500/mo. Billing is month to month, with no minimum contract.
Exact pricing depends on scope, competition, and timeline. These figures reflect what we typically quote for local service businesses; every engagement is confirmed after a free audit or discovery call.
Launch or rebuild work is scoped separately at the launch rate. We agree on the priorities, deliverables, and reporting before the engagement begins.
SEO for businesses in Sacramento, Roseville, Rocklin and Folsom.
Questions
SEO with Verlua starts at $1,000/mo. We don't sell cheaper packages, because less than that doesn't pay for enough work to move rankings. What it takes depends on your industry and competition: most local businesses in competitive industries need about $1,500/mo to see real results. When the site needs rebuilding first, launch months run about $2,500/mo for the first 2 months, then step down. It's month to month with no minimum contract, and the exact scope is confirmed after a free audit.
Local SEO and Google Business Profile work shows movement in 4-8 weeks. Organic rankings for competitive non-branded keywords typically take 6-9 months when starting from a low-authority site. Sites with existing authority can see lift in 60-90 days. We send monthly reports so you can see rankings, traffic, and lead trends rather than guess.
If you serve customers in a defined geographic area (home services, healthcare, professional services, restaurants), local SEO is the priority — Google Business Profile, local citations, city pages, and review velocity. National or ecommerce brands need broader organic SEO: site architecture, topic clusters, technical performance, and link acquisition. Many businesses need both at different weightings.
Hire an agency when you need senior strategy plus production capacity (writers, technical SEOs, designers) but can't justify 3-5 full-time hires. Build in-house when SEO is core to your product (publishers, marketplaces) and you can afford a director plus a team. A common setup is a hybrid: an in-house marketing manager who owns brand and conversion, with Verlua running technical, content, and reporting.
We track four layers: rankings (positions for target keywords), traffic (organic sessions and impressions in Search Console), conversions (form fills, calls, bookings, revenue), and assisted revenue (deals that touched organic at some point in the funnel). Real ROI calculations need a baseline lead value and close rate from your CRM, which we set up in month one.
We build for it. Answer-first service pages, business schema, an llms.txt file, AI crawler access and consistent listings are what ChatGPT, Perplexity and Google AI Overviews draw on. No one can guarantee a mention, because AI answers change by platform, prompt and user. We report the AI referral traffic we can see.
Yes, for most service businesses. Google AI Overviews and ChatGPT search draw on the same indexed pages and business listings that search engines use, so the work that gets you found on Google is the work that gets you named in AI answers. What changed is how pages are written: a direct answer under each question heading, clear service and price details, and schema that tells machines what the business does.
Some of it, yes. You can fill out your Google Business Profile, ask every customer for a review and write a page for each service you offer. Where owners usually stall is time and the technical side: indexing problems, site speed, schema, call and form tracking, and publishing every month. That is the part an agency takes off your plate.
No. Anyone offering ranking guarantees is either gaming a low-volume keyword or about to violate Google's guidelines. What we commit to is a documented strategy, monthly execution, transparent reporting, and adjustments when something isn't working. If a tactic stops paying off, we drop it and try something else.
Tell us about your business. We reply within one business day with what we would fix first.