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AI SEO · AI search optimization

AI SEO services that bring more customers from Google and AI search

We make your business easy for ChatGPT, Perplexity and Google AI Overviews to find, name and link in their answers. Sacramento Gutter Guard, a site we built and run SEO for, went from 60 to 776 Google clicks over the same 12 weeks a year apart.

The work behind it: AI crawler access, schema and llms.txt, answer-first pages, mentions on trusted sites and AI referral tracking, run as monthly SEO. $2,500/mo in launch months, then from $1,000/mo (about $1,500/mo in competitive industries). No minimum contract.

Mark Shvaya, founder of VerluaMark Shvaya, Founder & Technical DirectorUpdated October 31, 2026
AI search readinessChecked in week 1
  • 01AI search crawlers allowedOAI-SearchBot, PerplexityBot, Googlebot, Bingbot
  • 02Key pages indexed in GoogleIndexed and eligible for a snippet
  • 03Answers under question headings40 to 60 words, first thing under the heading
  • 04Schema matches the pageLocalBusiness, Service, FAQPage
  • 05Business details consistentSite, Google Business Profile, directories
  • 06AI referrals trackedGA4 channel for chatgpt.com, perplexity.ai and more

Want the first pass now? Run the free AI visibility check.

What we do

What do Verlua's AI SEO services include?

The aim is pages AI tools can find, trust and quote, and more customers from search. Our AI SEO services cover six areas to get there: AI crawler access, answer-first pages, schema and llms.txt, consistent business details, citations and brand mentions, and AI referral tracking. Each one builds on SEO that already works, because AI tools mostly cite pages that search engines can crawl, index and trust.

AI crawler access

robots.txt, CDN and firewall settings that let Googlebot, Bingbot, OAI-SearchBot and PerplexityBot read your pages. OpenAI says sites that block OAI-SearchBot won't be shown in ChatGPT search answers.

Answer-first pages

Service, cost and FAQ pages rewritten so every question heading gets a direct answer in the first two sentences. That's the passage an AI tool can lift and cite.

Schema, entity work and llms.txt

LocalBusiness, Service and FAQPage markup that matches the visible text, Organization details tied to your profiles, and an llms.txt file pointing AI tools to your best pages.

Consistent business details

The same name, services, service area and contact details on your site, Google Business Profile, Bing Places, Apple Business Connect and the directories in your trade.

Citations and brand mentions

Real mentions on local directories, trade associations, chambers and community sites. AI answers lean on sources people already trust, not paid link networks.

AI referral tracking

An AI referrals channel in Google Analytics 4, a fixed prompt list checked monthly in ChatGPT, Perplexity, Gemini and Google, and a lead-source option for AI on your forms.

Example rewrite

"How much do gutter guards cost?"

Before

Every home is different! Our friendly team has served the area for years. Call today for your free quote.

After

Gutter guard cost depends on three things: how many feet of gutter you have, how steep the roof is, and the guard material. You get a fixed written price after a free on-site measure.

Illustration of the format, not a client page. The answer comes first, so an AI tool can quote it whole.
GA4 custom channel · AI referrals

Session source matches regex:

chatgpt\.com|perplexity\.ai|gemini\.google\.com|copilot\.microsoft\.com|claude\.ai
  • ChatGPT tags its links utm_source=chatgpt.com
  • AI Overview clicks stay inside Search Console's Web data
  • Apps that hide the referrer show up as direct traffic

Who it fits

Who are our AI SEO services for?

They're for service businesses anywhere in the US that want more customers from Google and AI search, and whose buyers research before they call: home services, attorney and legal services, clinics and accounting firms. If buyers ask ChatGPT or Google "who's the best" or "how much does it cost," your pages should hold the answer.

For how AI search plays out in the capital region, from state vendors to Bay Area transplants, see our Sacramento AI SEO agency page. Not ready to talk? Read how much AI SEO costs or run the free AI visibility check on your own site.

AI SEO fit check
  • Service areaAnywhere in the US. In person in Sacramento, Roseville, Rocklin, Folsom
  • BusinessA service business that wins work through search: home services, legal, clinics, firms
  • WebsiteOne you own and can change, or one we rebuild
  • LeadsSomeone answers calls and forms quickly
Not a fit yet
  • Looking for a guaranteed ChatGPT ranking
  • Wanting AI-only work while Google can't index the site

AI SEO vs SEO

Is AI SEO different from regular SEO?

Mostly no. Google says "there are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary" beyond SEO best practices. A page has to be indexed and eligible for a snippet. What AI SEO adds is small and specific, which is why we bill it as SEO, not as a second retainer.

Source: Google Search Central, AI features and your website

Regular SEO compared with what AI SEO adds
WorkRegular SEOAI SEO adds
CrawlingGooglebot and BingbotOAI-SearchBot, PerplexityBot and other AI search crawlers
ContentPages that match what people searchA direct answer under every question heading
AuthorityLinks, reviews, Google Business ProfileMentions on sources AI tools cite: directories, associations, forums
Filesrobots.txt and sitemapAn optional llms.txt
ReportingRankings, clicks, calls and formsAI referral sessions and a monthly prompt check

How it works

How does an AI SEO engagement work?

An engagement runs in four steps: a week-one audit, launch months that fix the foundations, monthly page and mention work, and a monthly report that sets the next priorities. You get a written scope before you sign.

  1. 01
    Week-one audit
    • AI crawler access and indexing
    • Schema and page structure
    • Business listings
    • Customer questions, asked in AI tools

    Audit

    Week 1We check crawler access, indexing, schema, page structure and your business listings, and ask the AI tools the questions your customers ask.
  2. 02
    Foundation fixes
    • Schema and llms.txt
    • Listings cleanup
    • GA4 AI referral tracking

    Foundations

    Launch monthsCrawler and indexing fixes, schema, llms.txt, listings cleanup, GA4 AI referral tracking, and the first service pages rewritten answer-first.
  3. 03
    This month's pagesIllustration
    • Service pages, answer-first
    • FAQ answers customers ask
    • Mentions on local and trade sites

    Pages and mentions

    MonthlyMore pages rewritten or added each month, plus mentions on trusted local and trade sites. We work in the order your site needs.
  4. 04

    Report and adjust

    MonthlyAI referral sessions, Search Console clicks, the prompt list results and leads, with the next month's priorities.

Pricing

How much do AI SEO services cost?

AI SEO costs the same as our SEO: it starts at $1,000/mo, competitive industries typically need about $1,500/mo, and launch months with heavy setup run $2,500/mo. There's no separate AI fee, and billing is month to month with no minimum contract. Prefer project billing? A website build with the AI search foundations in place runs $2,500 – $5,000.

For what's included at each price, how AI SEO pricing compares with the wider SEO market, and the red flags in AI quotes, read how much AI SEO costs. All our rates are on the pricing page.

AI SEO is billed as SEO
Launch months$2,500/moAudit, fixes, schema, tracking, first rewrites
OngoingFrom $1,000/moPages, mentions, prompt checks, monthly report. About $1,500/mo in competitive industries
  • No separate AI fee
  • No minimum contract
  • Your site, profiles and analytics stay in your accounts

Clear expectations

Can anyone guarantee AI citations?

No. AI answers change with the platform, the wording of the question and the person asking, so no agency can promise a ChatGPT recommendation or a spot in an AI Overview. We commit to the work and report what we can observe.

We don't publish AI citation results yet. What we can show is the search base AI answers draw from: Sacramento Gutter Guard, a site we built and run SEO for, went from 60 to 776 organic Google clicks over the same 12 weeks a year apart (Jul 27–Oct 18, 2025 vs Jul 26–Oct 17, 2026). That's Google search data, not ChatGPT traffic.

Google Search Console clicks for sacramentogutterguard.com in 4-week periods from July 2025 to October 2026: 60 clicks from Jul 27–Oct 18, 2025, rising to 776 clicks from Jul 26–Oct 17, 2026
Sacramento Gutter Guard, organic Google clicks per 4 weeks. Source: Google Search Console, web search, final data. Read the case study.

Questions owners ask

AI SEO services FAQ

What is AI SEO?

AI SEO, also called AI search optimization or GEO, is the work that helps AI search tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews find, understand and cite your business. It builds on regular SEO: pages still have to be crawlable, indexed and useful. AI SEO adds crawler access for AI search bots, direct answers under question headings, consistent business details and tracking of AI referral traffic.

How much do AI SEO services cost?

AI SEO is part of Verlua's monthly SEO engagement, not a separate fee. It starts at $1,000/mo, competitive industries typically need about $1,500/mo, and launch months with heavy setup run $2,500/mo. Billing is month to month, with no minimum contract. If you'd rather pay per project, a website build with the AI search foundations in place runs $2,500 – $5,000, quoted after discovery.

Can you guarantee my business will be cited by ChatGPT or AI Overviews?

No. AI answers change with the platform, the wording of the question and the person asking, so no agency controls them. What we commit to is the work and the measurement: crawler access, indexing, answer-first pages, schema, mentions, and a monthly report with AI referral sessions, Search Console data and a fixed prompt list checked in each AI tool.

Is AI SEO different from regular SEO?

Less than most pitches suggest. Google says there are no additional requirements or special optimizations needed to appear in AI Overviews or AI Mode beyond SEO best practices. The real differences are small: ChatGPT and Perplexity run their own crawlers that need access, AI answers can't be tracked with rank trackers, and AI referral traffic needs its own view in Analytics.

Do I need an llms.txt file?

It helps a little and costs little, so we add one, but it isn't required. Google says you don't need AI text files or special markup to appear in its AI features. Crawler access, indexing and clear answers on the page matter far more. An llms.txt file is about an hour of work inside the engagement, never a separate charge.

How do you measure AI SEO results?

Four ways, in one monthly report: AI referral sessions in Google Analytics 4 (ChatGPT, Perplexity, Gemini, Copilot, Claude), Search Console clicks on the pages we changed, a fixed list of customer questions checked in each AI tool, and leads who say they found you through AI. OpenAI says ChatGPT tags its referral links with utm_source=chatgpt.com, which makes those visits easy to count.

Sacramento Region

AI SEO in the Sacramento region

AI search optimization for Sacramento and Roseville businesses.

Want more customers from Google and AI search?

Book a free AI search review. We'll ask the AI tools the questions your customers ask, see whether they name and link you, check your crawler access, indexing and listings, and tell you what we'd fix first.

Not ready to call? Read what AI SEO costs or run the free AI visibility check.

Useful to have on the call
  • Your website address and who can edit it
  • Access to Google Search Console and Analytics, if set up
  • Your Google Business Profile
  • Five questions customers ask before they hire you

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