(opens the live site in a new tab)Colfax Glass
Window and glass contractor in Placer County. Service and city pages, cost and permit guides, and direct quote paths.
265 → 1,346Google search clicks, Mar 20–Jun 17, 2026 vs. Jun 18–Sep 15, 2026
AI SEO · AI search optimization
We make your business easy for ChatGPT, Perplexity and Google AI Overviews to find, name and link in their answers. Sacramento Gutter Guard, a site we built and run SEO for, went from 60 to 776 Google clicks over the same 12 weeks a year apart.
The work behind it: AI crawler access, schema and llms.txt, answer-first pages, mentions on trusted sites and AI referral tracking, run as monthly SEO. $2,500/mo in launch months, then from $1,000/mo (about $1,500/mo in competitive industries). No minimum contract.
Want the first pass now? Run the free AI visibility check.
What we do
The aim is pages AI tools can find, trust and quote, and more customers from search. Our AI SEO services cover six areas to get there: AI crawler access, answer-first pages, schema and llms.txt, consistent business details, citations and brand mentions, and AI referral tracking. Each one builds on SEO that already works, because AI tools mostly cite pages that search engines can crawl, index and trust.
robots.txt, CDN and firewall settings that let Googlebot, Bingbot, OAI-SearchBot and PerplexityBot read your pages. OpenAI says sites that block OAI-SearchBot won't be shown in ChatGPT search answers.
Service, cost and FAQ pages rewritten so every question heading gets a direct answer in the first two sentences. That's the passage an AI tool can lift and cite.
LocalBusiness, Service and FAQPage markup that matches the visible text, Organization details tied to your profiles, and an llms.txt file pointing AI tools to your best pages.
The same name, services, service area and contact details on your site, Google Business Profile, Bing Places, Apple Business Connect and the directories in your trade.
Real mentions on local directories, trade associations, chambers and community sites. AI answers lean on sources people already trust, not paid link networks.
An AI referrals channel in Google Analytics 4, a fixed prompt list checked monthly in ChatGPT, Perplexity, Gemini and Google, and a lead-source option for AI on your forms.
"How much do gutter guards cost?"
Every home is different! Our friendly team has served the area for years. Call today for your free quote.
Gutter guard cost depends on three things: how many feet of gutter you have, how steep the roof is, and the guard material. You get a fixed written price after a free on-site measure.
Session source matches regex:
chatgpt\.com|perplexity\.ai|gemini\.google\.com|copilot\.microsoft\.com|claude\.aiWho it fits
They're for service businesses anywhere in the US that want more customers from Google and AI search, and whose buyers research before they call: home services, attorney and legal services, clinics and accounting firms. If buyers ask ChatGPT or Google "who's the best" or "how much does it cost," your pages should hold the answer.
For how AI search plays out in the capital region, from state vendors to Bay Area transplants, see our Sacramento AI SEO agency page. Not ready to talk? Read how much AI SEO costs or run the free AI visibility check on your own site.
AI SEO vs SEO
Mostly no. Google says "there are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary" beyond SEO best practices. A page has to be indexed and eligible for a snippet. What AI SEO adds is small and specific, which is why we bill it as SEO, not as a second retainer.
| Work | Regular SEO | AI SEO adds |
|---|---|---|
| Crawling | Googlebot and Bingbot | OAI-SearchBot, PerplexityBot and other AI search crawlers |
| Content | Pages that match what people search | A direct answer under every question heading |
| Authority | Links, reviews, Google Business Profile | Mentions on sources AI tools cite: directories, associations, forums |
| Files | robots.txt and sitemap | An optional llms.txt |
| Reporting | Rankings, clicks, calls and forms | AI referral sessions and a monthly prompt check |
How it works
An engagement runs in four steps: a week-one audit, launch months that fix the foundations, monthly page and mention work, and a monthly report that sets the next priorities. You get a written scope before you sign.
Pricing
AI SEO costs the same as our SEO: it starts at $1,000/mo, competitive industries typically need about $1,500/mo, and launch months with heavy setup run $2,500/mo. There's no separate AI fee, and billing is month to month with no minimum contract. Prefer project billing? A website build with the AI search foundations in place runs $2,500 – $5,000.
For what's included at each price, how AI SEO pricing compares with the wider SEO market, and the red flags in AI quotes, read how much AI SEO costs. All our rates are on the pricing page.
Clear expectations
No. AI answers change with the platform, the wording of the question and the person asking, so no agency can promise a ChatGPT recommendation or a spot in an AI Overview. We commit to the work and report what we can observe.
We don't publish AI citation results yet. What we can show is the search base AI answers draw from: Sacramento Gutter Guard, a site we built and run SEO for, went from 60 to 776 organic Google clicks over the same 12 weeks a year apart (Jul 27–Oct 18, 2025 vs Jul 26–Oct 17, 2026). That's Google search data, not ChatGPT traffic.

(opens the live site in a new tab)Window and glass contractor in Placer County. Service and city pages, cost and permit guides, and direct quote paths.
265 → 1,346Google search clicks, Mar 20–Jun 17, 2026 vs. Jun 18–Sep 15, 2026
(opens the live site in a new tab)Sacramento demolition and land clearing. Service and city pages, cost calculators, and estimate requests that flow into the CRM.
25 → 324Google search clicks, Mar 20–Jun 17, 2026 vs. Jun 18–Sep 15, 2026
Questions owners ask
AI SEO, also called AI search optimization or GEO, is the work that helps AI search tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews find, understand and cite your business. It builds on regular SEO: pages still have to be crawlable, indexed and useful. AI SEO adds crawler access for AI search bots, direct answers under question headings, consistent business details and tracking of AI referral traffic.
AI SEO is part of Verlua's monthly SEO engagement, not a separate fee. It starts at $1,000/mo, competitive industries typically need about $1,500/mo, and launch months with heavy setup run $2,500/mo. Billing is month to month, with no minimum contract. If you'd rather pay per project, a website build with the AI search foundations in place runs $2,500 – $5,000, quoted after discovery.
No. AI answers change with the platform, the wording of the question and the person asking, so no agency controls them. What we commit to is the work and the measurement: crawler access, indexing, answer-first pages, schema, mentions, and a monthly report with AI referral sessions, Search Console data and a fixed prompt list checked in each AI tool.
Less than most pitches suggest. Google says there are no additional requirements or special optimizations needed to appear in AI Overviews or AI Mode beyond SEO best practices. The real differences are small: ChatGPT and Perplexity run their own crawlers that need access, AI answers can't be tracked with rank trackers, and AI referral traffic needs its own view in Analytics.
It helps a little and costs little, so we add one, but it isn't required. Google says you don't need AI text files or special markup to appear in its AI features. Crawler access, indexing and clear answers on the page matter far more. An llms.txt file is about an hour of work inside the engagement, never a separate charge.
Four ways, in one monthly report: AI referral sessions in Google Analytics 4 (ChatGPT, Perplexity, Gemini, Copilot, Claude), Search Console clicks on the pages we changed, a fixed list of customer questions checked in each AI tool, and leads who say they found you through AI. OpenAI says ChatGPT tags its referral links with utm_source=chatgpt.com, which makes those visits easy to count.
AI search optimization for Sacramento and Roseville businesses.
Book a free AI search review. We'll ask the AI tools the questions your customers ask, see whether they name and link you, check your crawler access, indexing and listings, and tell you what we'd fix first.
Not ready to call? Read what AI SEO costs or run the free AI visibility check.